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From left to right: Andy Higgins (President, Paul Ecke Ranch, Paul Ecke de Guatemala), PEG employee, Andor Gerendas (head engineer, PEG), grower PEG, and Byron Calderon, (general manager, PEG).
From left to right: Lars Henriksen (general manager, PLA International, owned by the Paul Ecke Ranch), Ron Cramer (Paul Ecke Ranch), Paul Ecke III. Far right: Franz Fruehwirth (head poinsettia breeder, Paul Ecke Ranch).
Paul Ecke III (left) at the PLA booth at the Essen Trade Show in Germany. PLA was an Ecke company based in Denmark that managed licensing for poinsettias and other crops around the world.