Being in the San Diego region with beaches and ocean nearby, nautical or beach-themed motifs are popular. Examples are Ballast Point (1996, sold to Kings and Convicts Brewing but continues this brand line), Karl Strauss (1989-present), and Helm’s…
Identity is an important to inform and attract consumers. The founders of Stone Brewing (1996-brand continues following mid-2022 sale to Sapporo) considered various designs including versions of gargoyles. Early keg handles were etched beach rocks as…
Tap handles are only one element of advertising a brewery’s identity and ethos. Bottle labels, merchandise for sale or giveaway, coasters, glassware and growlers, as well as the brewery’s architectural/interior design are all part of the identity.…
Not every San Diego craft brewery founded in the 20th century survived into the 21st. The stories of Baja (1991-1996), ChuckAlek (2012-2018), and Iron Fist (2010-2020) are partially preserved through their handles. Some breweries had few or no…
Timeline in several parts due to file size recounting San Diego brewery activity from 1868-present. History is broken into 'waves' of First wave 1868-1919, Second wave 1920-1953, Third wave 1980s-early 2020, Fourth wave 2020-present. Additional…
Contents in process. Some content loaded. One of two scrapbooks loaned for scanning by Green Flash Brewing of San Diego. Contains advertising proof sheets, label art and various advertising media.