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  • Tags: Tap handles

Craft Beer Tap Handles from the CSUSM Brewchive.pdf
Introduction to tap handles and role they play in identity and marketing breweries using San Diego region items.

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Being in the San Diego region with beaches and ocean nearby, nautical or beach-themed motifs are popular. Examples are Ballast Point (1996, sold to Kings and Convicts Brewing but continues this brand line), Karl Strauss (1989-present), and Helm’s…

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Identity is an important to inform and attract consumers. The founders of Stone Brewing (1996-brand continues following mid-2022 sale to Sapporo) considered various designs including versions of gargoyles. Early keg handles were etched beach rocks as…

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Tap handles are only one element of advertising a brewery’s identity and ethos. Bottle labels, merchandise for sale or giveaway, coasters, glassware and growlers, as well as the brewery’s architectural/interior design are all part of the identity.…

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Not every San Diego craft brewery founded in the 20th century survived into the 21st. The stories of Baja (1991-1996), ChuckAlek (2012-2018), and Iron Fist (2010-2020) are partially preserved through their handles. Some breweries had few or no…

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BNS (2013-present), Manzanita (2010-2018), O’Sullivan Brothers (2014-2017), and Second Chance Beer (2015-present)

Wood is a popular tap handle material subject to different treatments such as painting, turning, burning/etching, etc. It recalls…

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Image of an 1897 beer keg with tap handle and cooling system.

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Photograph of left hand exhibit case on 5th floor of Kellogg Library.

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Photograph of center of exhibit featuring Green Flash tap handles on 5th floor of Kellogg Library.

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Photograph of left hand exhibit case on 5th floor of Kellogg Library.

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Photograph of exhibit cases on 5th floor of Kellogg Library. Click on navigation buttons at bottom of screen for closer views and descriptive text.
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