Choosing an identity

Original Format

Photograph.

Physical Dimensions

Digital.

Citation

Judith A. Downie, Curator of the Brewchive(r), “Choosing an identity,” Brewchive® , accessed April 16, 2024, https://archives.csusm.edu/brewchive/record/121.

Subject

Tap handles.

San Diego breweries.

Stone Brewing Company.

Description

Identity is an important to inform and attract consumers. The founders of Stone Brewing (1996-brand continues following mid-2022 sale to Sapporo) considered various designs including versions of gargoyles. Early keg handles were etched beach rocks as seen in the photograph, then pool table slate, followed by slate replicas for tap rooms.

Source

Brewchive(r) Tap Handle Collection.

Publisher

California State University San Marcos.

Date

Spring 2023.

Contributor

Judith A. Downie, Curator of the Brewchive(r)

Rights

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Relation

California State University San Marcos Brewchive(r) Tap Handle Collection.

SC004 Greg Koch Stone Brewing Records.

Type

Image.