Tap handles are only one element of advertising a brewery’s identity and ethos. Bottle labels, merchandise for sale or giveaway, coasters, glassware and growlers, as well as the brewery’s architectural/interior design are all part of the identity.…
Brief account of the establishment of the California Department of Alcoholic Beverage Control in response to the repeal of the Volstead Act and Wright Act.
Currently being processed. Oral history recorded 2017-03-08 at The Craft Beer Attorney office in San Diego. Moon is founder of The Craft Beer Attorney, specializing in beer law and member of the Pink Boots Society.
Identity is an important to inform and attract consumers. The founders of Stone Brewing (1996-brand continues following mid-2022 sale to Sapporo) considered various designs including versions of gargoyles. Early keg handles were etched beach rocks as…
Links and scanned documents regarding brewery operations, restrictions, and shut down orders from the State of California and San Diego County. Also includes resources provided by non-governmental organizations.
The University Library of CSUSM launches Brewchive®, a comprehensive archive of San Diego’s brewing history. This special collection, one of only a handful in the nation, will celebrate and chronicle the region’s craft brewing.
Currently being processed. Oral history recorded 2017-08-01 at offices of Moore & Skilijan in Carlsbad, CA. Moore is member and general counsel for the San Diego Brewers Guild.
Brief historical overview of late 19th-early 20th Century San Diego breweries. Presentation developed for the SD Fair Beer Experience. Not used on site as the screen was outside and the sun too bright to project successfully.
Currently in process. Jensen is Head Brewer at Green Flash Brewing, San Diego, CA. He discusses his career in the San Diego brewing industry including work at Karl Strauss and Green Flash beers.
Contents in process. Some content loaded. One of two scrapbooks loaned for scanning by Green Flash Brewing of San Diego. Contains advertising proof sheets, label art and various advertising media.