Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Retirement party for Franz Fruehwirth, chief poinsettia breeder, Paul Ecke Ranch. Seated next to him is his wife Lilo. Behind - Paul Ecke III. At the podium - Steve Rinehart, COO of the Ranch.
Paul and Magdalena Ecke moved into their "new" (second) house on the Ecke Ranch, Encinitas, CA in 1957. This is the same house he passed away in at age 96.