Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Family photograph. Seated: Paul Ecke, Sr. and Magdalena Ecke; Standing: Elisabeth "Jinx" Ecke, Paul Ecke III and Paul Ecke, Jr. Kneeling: Sara Ecke and Lizbeth Ecke
Paul Ecke III (left) at the PLA booth at the Essen Trade Show in Germany. PLA was an Ecke company based in Denmark that managed licensing for poinsettias and other crops around the world.