Paul Ecke Sr. (lower right). This truck was presumably headed to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and harvest cut poinsettias from them.
Paul Ecke III (left) at the PLA booth at the Essen Trade Show in Germany. PLA was an Ecke company based in Denmark that managed licensing for poinsettias and other crops around the world.