Tap handles are only one element of advertising a brewery’s identity and ethos. Bottle labels, merchandise for sale or giveaway, coasters, glassware and growlers, as well as the brewery’s architectural/interior design are all part of the identity.…
Not every San Diego craft brewery founded in the 20th century survived into the 21st. The stories of Baja (1991-1996), ChuckAlek (2012-2018), and Iron Fist (2010-2020) are partially preserved through their handles. Some breweries had few or no…