Presumably members of the Hegg family (daughters of Franz Hegg), Norway. The Hegg family were partners of the Ecke Ranch in Europe for plant licensing.
Paul Ecke III (left) at the PLA booth at the Essen Trade Show in Germany. PLA was an Ecke company based in Denmark that managed licensing for poinsettias and other crops around the world.
Paul Ecke Jr. and Thony Maurer (Magdalena Ecke's brother) at Barn 1, Paul Ecke Ranch in Encinitas. Boxes in the background are filled with bare root poinsettias to be sent by rail car across the country. The large scale on the right was used to weigh…
Personal letter from Dinah Shore to Paul Ecke Jr. thanking him for holiday poinsettias. Dinah Shore was a singer and television personality, and host of the Dinah Shore Show.
Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.