Transcription on back: "To Paul Ecke Poinsettias with sincere appreciation for your gifts of beautiful plants which added so much to our traditional holiday telecasts. Christmas 1981." Unknown signatures
Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.