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Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.

From left to right: Jim Mellano of Mellano and Company, Maureen Ecke (Paul Jr.'s wife), and Paul Ecke Jr. First the right: Bob Otsuka,  market manager for the San Francisco Flower Market, H. Michael Mellano of Mellano and Company, ?, Monica Mellano,…

Unidentified person posing with poinsettias in a greenhouse

Workers in the greenhouse