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San Onefre Ranch, which is now part of Camp Pendleton. The Nuclear Power Plant is located in the lower left, near the coast. The Ecke Ranch grew poinsettias outdoors in the fields on the top of the screen, and the middle.

Photographed at the Encinitas Train Station, in downtown Encinitas. The station was subsequently moved to Leucadia. Second from left: Charlie McCarver. Behind Charlie: Ernie Ruth.

Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.

Visual index of 35mm slides in the Ecke collection. Slides cover a variety of subjects, dates, locations and people. Prominent in the collection are pictures of varieties of poinsettias, flowering plants and other marketing material.

Wooden board with painted letters

Poinsettias provided by the Paul Ecke Ranch, Inc. in the backdrop of holiday telecasts during Christmastime.

Marketing material