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Transportation truck at Ecke Ranch
Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Holidays Happen: The Encinitas Way
Two articles about the Paul Ecke Ranch and their influence on the holidays
Mercury Car Surrounded by Poinsettias
On the car it says "Happy Birthday Pete"
Holiday's Ubiquitous Houseplant
Wall Street Journal article
Holiday Telecast with Orchestra
Transcription on back: "To Paul Ecke Poinsettias with sincere appreciation for your gifts of beautiful plants which added so much to our traditional holiday telecasts. Christmas 1981." Unknown signatures