Paul Ecke Jr. and the Ranch trailer used to haul 4-H animals to the Del Mar Fair. The display sign was created by the Society of American Florists to promote the flower industry.
Paul Ecke Jr. promoting poinsettias on the Dinah Shore Show. The Ranch had to bloom poinsettias out of season to be featured on holiday shows as most Christmas shows were filmed in the preceding summer or fall.
Photographed at the Encinitas Train Station, in downtown Encinitas. The station was subsequently moved to Leucadia. Second from left: Charlie McCarver. Behind Charlie: Ernie Ruth.
Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Visual index of 35mm slides in the Ecke collection. Slides cover a variety of subjects, dates, locations and people. Prominent in the collection are pictures of varieties of poinsettias, flowering plants and other marketing material.