Paul Ecke Sr. (seated, sixth from the left), Jim Leider from Chicago, and other unidentified people. The group met annually to travel and visit floriculture sites across the world.
Personal letter from Dinah Shore to Paul Ecke Jr. thanking him for holiday poinsettias. Dinah Shore was a singer and television personality, and host of the Dinah Shore Show.
Presumably members of the Hegg family (daughters of Franz Hegg), Norway. The Hegg family were partners of the Ecke Ranch in Europe for plant licensing.