Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Paul Ecke Jr. and the Ranch trailer used to haul 4-H animals to the Del Mar Fair. The display sign was created by the Society of American Florists to promote the flower industry.