From left to right: Joel Goldsmith, Goldsmith Seeds, Joseph Fischer, Fischer Geraniums, Paul Ecke III, Tom Doak, Yoder Brothers, and Richard Goldsmith, Goldsmith Seeds. The Flower Fields Alliance included four independent flower breeders.
Presumably members of the Hegg family (daughters of Franz Hegg), Norway. The Hegg family were partners of the Ecke Ranch in Europe for plant licensing.
Personal letter from Dinah Shore to Paul Ecke Jr. thanking him for holiday poinsettias. Dinah Shore was a singer and television personality, and host of the Dinah Shore Show.