Retirement party for Franz Fruehwirth, chief poinsettia breeder, Paul Ecke Ranch. Seated next to him is his wife Lilo. Behind - Paul Ecke III. At the podium - Steve Rinehart, COO of the Ranch.
From left to right: Lars Henriksen (general manager, PLA International, owned by the Paul Ecke Ranch), Ron Cramer (Paul Ecke Ranch), Paul Ecke III. Far right: Franz Fruehwirth (head poinsettia breeder, Paul Ecke Ranch).
Paul Ecke III (left) at the PLA booth at the Essen Trade Show in Germany. PLA was an Ecke company based in Denmark that managed licensing for poinsettias and other crops around the world.