The business and administrative records of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America.
Presumably an employee demonstration for a training video on the proper set up or usage of a sprayer.
Paul Ecke Jr. and the Ranch trailer used to haul 4-H animals to the Del Mar Fair. The display sign was created by the Society of American Florists to promote the flower industry.
Paul Ecke Jr. promoting poinsettias on the Dinah Shore Show. The Ranch had to bloom poinsettias out of season to be featured on holiday shows as most Christmas shows were filmed in the preceding summer or fall.
Paul Ecke III and Amelita Ramos, former first lady of the Philippines during her visit to the Paul Ecke Ranch, Inc..
President Gerald Ford, Paul Ecke Jr. at a Society of American Florists event.
Paul Ecke III with Ecke Ranch employees at an employee recognition event.
Paul Ecke III with unidentified man in front of the Ranch main office.
Julie Hampton (Paul Ecke III's wife), Jay Leno and Paul Ecke III.
Franz Freuwirth, Poinsettia breeder for the Paul Ecke Ranch, standing in the greenhouse where he did much of the breeding.
Paul Ecke Jr. in the Paul Ecke Greenhouses in Encinitas, CA
Photographed at the Encinitas Train Station, in downtown Encinitas. The station was subsequently moved to Leucadia. Second from left: Charlie McCarver. Behind Charlie: Ernie Ruth.
Employees cutting field-cut poinsettias
Lower right: Paul Ecke Sr.. The truck would head to the Encinitas Train Station to ship boxes of bare root poinsettias. Customers would plant them and they would grow into large plants. Cut poinsettias would then be harvested from them.
Visual index of 35mm slides in the Ecke collection. Slides cover a variety of subjects, dates, locations and people. Prominent in the collection are pictures of varieties of poinsettias, flowering plants and other marketing material.