Brewery merchandising.

Original Format

Photograph.

Physical Dimensions

Digital.

Citation

Judith A. Downie, Curator of the Brewchive(r), “Brewery merchandising.,” Brewchive® , accessed May 21, 2024, https://archives.csusm.edu/brewchive/record/120.

Subject

Tap handles.

San Diego breweries.

2 Kids Brewing Company.

Description

Tap handles are only one element of advertising a brewery’s identity and ethos. Bottle labels, merchandise for sale or giveaway, coasters, glassware and growlers, as well as the brewery’s architectural/interior design are all part of the identity.

2 Kids Brewing (2013-2019) used a ‘street’ ethos using graffiti-style lettering on taps, glassware, and the use of postal labels popular with graffiti artists on their bottles.

Source

Brewchive(r) Tap Handle Collection.

Publisher

California State University San Marcos.

Date

Spring 2023.

Contributor

Judith A. Downie, Curator of the Brewchive(r)

Rights

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Relation

California State University San Marcos Brewchive(r) Tap Handle Collection.

Type

Image.