{"id":9006,"date":"2013-11-12T10:41:19","date_gmt":"2013-11-12T18:41:19","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=9006"},"modified":"2013-11-12T10:41:19","modified_gmt":"2013-11-12T18:41:19","slug":"aha-survey-details-demographics-and-production-of-homebrewers","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2013\/11\/12\/aha-survey-details-demographics-and-production-of-homebrewers\/","title":{"rendered":"AHA Survey Details Demographics and Production of Homebrewers"},"content":{"rendered":"

\"aha-infographic_main\"<\/a>Boulder, CO \u2022\u00a0November 12, 2013\u00a0<\/b>\u2013\u00a0<\/b>The\u00a0American Homebrewers Association<\/a>\u00a0(AHA)\u2014the not-for-profit trade association serving as a resource and community for homebrewers\u2014released results of a first-ever nationwide\u00a0homebrewer survey<\/a>\u00a0today, a break-down of demographics, brewing habits and shopping behaviors of American homebrewers.<\/p>\n

According to the survey, there are an estimated 1.2 million homebrewers in the United States,\u00a0two-thirds of who began brewing in 2005 or later.<\/p>\n

\u201cThe homebrewing community is in every corner of the country and highly engaged in this hobby,\u201d said Gary Glass, director, American Homebrewers Association. \u201cFrom the amount of money spent on supplies to the sheer number of homebrewers, it\u2019s clear this is a growing trend and people are incredibly interested in learning about and making their own brews at home.\u201d<\/p>\n

Survey results include:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Demographics<\/b>:\u00a0The average homebrewer is 40 years old, with most (60 percent) falling between 30 and 49 years old. The majority of homebrewers are married or in a domestic partnership (78 percent), have a college degree or some form of higher education (69 percent), and are highly affluent\u2014nearly 60 percent of all homebrewers have household incomes of $75,000 or more.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Location<\/b>:<\/b>\u00a0Homebrewers are fairly evenly spread across the country, with the slight plurality congregated in the West (31 percent), followed by the South (26 percent), Midwest (23 percent) and the fewest in the Northeast (17 percent).<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Production:<\/b>\u00a0In terms of brew production, homebrewers mainly stick to beer\u201460 percent of respondents only brew beer at home, compared to wine, mead or cider. AHA members and people affiliated with the AHA on average brewed nearly 10 batches of beer per year, at 7 gallons a batch, which is 15 percent more batches and nearly 30 percent more volume than homebrewers who were not affiliated with the AHA. Collectively, homebrewers produce more than 2 million barrels of brew a year, which represents a small but sizeable portion (1 percent) of total U.S. production.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Retail:<\/b>\u00a0Nearly all homebrewers (95 percent) shop in two local homebrew stores eight or nine times a year, while a majority (80 percent) also shops in three online stores five times a year. On average, homebrewers spend $800 a year\u2014about $460 on general supplies and ingredients, and $330 on major equipment.<\/p>\n

The survey was completed by more than 18,000 homebrewers via an online survey from July 30 to September 3, 2013. Of the respondents, 65 percent were members of the AHA, and 35 percent were unaffiliated homebrewers.<\/p>\n

Information obtained via press release. Read about the American Homebrewers Association here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Boulder, CO \u2022\u00a0November 12, 2013\u00a0\u2013\u00a0The\u00a0American Homebrewers Association\u00a0(AHA)\u2014the not-for-profit trade association serving as a resource and community for homebrewers\u2014released results of a first-ever nationwide\u00a0homebrewer survey\u00a0today, a break-down of demographics, brewing habits and shopping behaviors of American homebrewers. According to the survey, there are an estimated 1.2 million homebrewers in the United States,\u00a0two-thirds of who began brewing […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"entry","8":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-2lg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/9006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=9006"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/9006\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=9006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=9006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=9006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}