{"id":6487,"date":"2012-11-29T09:06:29","date_gmt":"2012-11-29T17:06:29","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=6487"},"modified":"2012-11-29T09:07:09","modified_gmt":"2012-11-29T17:07:09","slug":"today-brewbound-conference-live-stream","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2012\/11\/29\/today-brewbound-conference-live-stream\/","title":{"rendered":"Today: Brewbound Conference Live Stream"},"content":{"rendered":"

Today at Paradise Point Resort & Spa the Winter 2012 session of the Brewbound Conference<\/a> is being held, and you can watch the events via livestream at this link<\/a>.<\/p>\n

Program schedule:<\/p>\n

9:05 – 9:50 – A Case for Strategic Growth<\/strong> – A Keynote Address by\u00a0Kim Jordan,\u00a0CEO and Co-Founder, New Belgium Brewing Co. Followed by Q&A.<\/p>\n

9:50 \u2013 10:30 \u2013\u00a0Looking Beyond the Balance Sheet<\/strong>\u00a0\u2013 Why a broader strategic vision is critical for the success of craft brands and the entire craft industry featuring Tony Magee, founder, Lagunitas Brewing Co. Followed by Q&A.<\/p>\n

10:30 \u2013 11:00 \u2013\u00a0Local Brand Building via Whole Foods<\/strong>\u00a0\u2013 A discussion on how craft brewers can utilize Whole Foods and its marketing assets to build a brand at the local level. Featuring Meg Gill, co-founder, Golden Road and Dwight Detter, local forager, Whole Foods.<\/p>\n

11:30 \u2014 11: 50 \u2013\u00a0Crunching The Numbers of Craft<\/strong>\u00a0\u2013 A behind the scenes look at the emerging channels for craft beer featuring Danny Brager, VP\/Group Director, Beverage Alcohol Team \u2013 The Nielsen Company. Followed by Q&A.<\/p>\n

11:50 \u2013 12:30 \u2013\u00a0The Financing Environment For Craft<\/strong>\u00a0\u2013 Identifying the factors that can sustain or derail crafts momentum. Featuring Townsend Ziebold, managing partner, First Beverage Group. Followed by Q&A.<\/p>\n

1:35 \u2014 2:00 \u2013\u00a0Craft Beer Distribution at a Crossroads<\/strong>\u00a0\u2013 Exploring the relationship between craft brewers and wholesalers. Featured panelists include Steve Zulanas, VP of Sales, Allied Beverages; Thomas Haas, VP of Sales, Matagrano, Inc.; Jace Milstead, Craft Brand Manager, Ace Beverage Co.<\/p>\n

2:00 \u2013 2:30 \u2013\u00a0Craft\u2019s New Frontier<\/strong>\u00a0\u2013 A discussion on the growth of craft beer activity in the convenience channel. Featuring Steve Jannuzzo, national convenience manager, Sierra Nevada.<\/p>\n

2:30 \u2014 3:00 \u2013\u00a0Raising Capital with the Crowd<\/strong>: How craft brewers can source capital using online crowdfunding platforms. Featuring Brian Meece, CEO, RocketHub.<\/p>\n

3:30 \u2013 4:10 \u2013\u00a0Improving the Brand Message<\/strong>\u00a0\u2013 How craft brewers can stand out on shelf and build a powerful brand image. Wth Paul Evers, founder, tbd Creative. Followed by Q&A.<\/p>\n

4:10 \u2013 4:30 \u2013\u00a0Going Mobile<\/strong>\u00a0\u2013 How can craft brewers leverage the many advantages of a mobile platform? Featuring Melani Gordon, Co-Founder, Taphunter.com.<\/p>\n

4:30 \u2013 5:10 \u2013\u00a0Crafting Chances<\/strong>\u00a0\u2013 A presentation on managing risk and accelerating innovation with Dale Katechis, founder, Oskar Blues. Followed by Q&A.<\/p>\n

5:10 \u2013 5:30 \u2013\u00a0Brewers Round Table<\/strong>\u00a0\u2013 A group discussion that looks to the future of the craft beer industry. With Kim Jordan, Dale Katechis and Tony Magee.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today at Paradise Point Resort & Spa the Winter 2012 session of the Brewbound Conference is being held, and you can watch the events via livestream at this link. Program schedule: 9:05 – 9:50 – A Case for Strategic Growth – A Keynote Address by\u00a0Kim Jordan,\u00a0CEO and Co-Founder, New Belgium Brewing Co. Followed by Q&A. […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"entry"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-1GD","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/6487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=6487"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/6487\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=6487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=6487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=6487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}