{"id":3997,"date":"2012-03-02T14:04:39","date_gmt":"2012-03-02T22:04:39","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=3997"},"modified":"2012-03-02T14:04:39","modified_gmt":"2012-03-02T22:04:39","slug":"power-to-the-people-rough-draft-brewing-company","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2012\/03\/02\/power-to-the-people-rough-draft-brewing-company\/","title":{"rendered":"Power to the People: Rough Draft Brewing Company"},"content":{"rendered":"

This piece appears on page 1 of the March issue<\/a>.<\/em><\/p>\n

Power to the People <\/strong><\/strong>—\u00a0Rough Draft Brewing Company plans to let their customers be their guides<\/p>\n

\"\"<\/a>
Rough Draft's sparkling system. Photo: Brandon Hern\u00e1ndez<\/figcaption><\/figure>\n

Rough Draft Brewing Company<\/a> is the latest addition to Mira Mesa\u2019s burgeoning beer scene. The brewery with a fitting name is set to open in March with a slate of beers that are just that: rough drafts.<\/p>\n

\u201cWe\u2019re going to be the opposite of a brewery that opens up and says, \u2018I\u2019m gonna make what I\u2019m gonna make.\u2019 That\u2019s just not me,\u201d said Jeff Silver, a homebrewer with 18 years of experience who decided to leave a career in the finance and insurance arena to pursue the thing in life he most enjoyed: crafting and sharing good beer.<\/p>\n

\u201cThings are going to change as we go, as people have a chance to try our beers and help shape them. To that end, comments on Facebook and Yelp are encouraged,\u201d Silver added.<\/p>\n

While the beer is a work-in-progress, Rough Draft\u2019s tasting room is not. The spacious, polished venue is a whopping 1,500 square feet and features a long granite bar with a metal foot railing and comfortable leather stools. Two large flat-screen televisions sandwich the beer board, but the best view is of the abutting 2,000 square foot brewhouse equipped with a 15-barrel system that Silver is already planning to expand with additional fermentors and several barrels.<\/p>\n

\"\"<\/a>
The tasting room at Rough Draft. Photo: Brandon Hern\u00e1ndez<\/figcaption><\/figure>\n

Brews in-the-works for Rough Draft\u2019s opening include Writer\u2019s Bock, What the Ale?, Eraser IPA, and an American strong ale called Frontal Labottleme. The company\u2019s first beer that will be infused with oak is a tripel called Emboozelment that, post-aging, will go by the name Freudian Sip. Both amber and rye ales may also be worked into the mix, though they haven\u2019t been named yet.<\/p>\n

As far as distributing his product, Silver again points to the power of the people. \u00a0\u201cAt first, it\u2019ll be like throwing spaghetti on the wall and finding out what people think. The beers that prove to be winners in the tasting room are the ones we will put into distribution,\u201d said Silver.<\/p>\n

Rough Draft\u2019s official grand opening is slated for Saturday, March 10th. Tickets are available online at www.roughdraftbrew.com for $20 (per person) and include a tasting of each beer and a 64-ounce growler with an initial fill. An invitation-only soft launch is scheduled for Friday, March 9th, and interested parties can \u201clike\u201d Rough Draft on Facebook<\/a> (roughdraftbrew) and follow their updates to win an exclusive invite. UPDATE 3\/1: Rough Draft’s contest for March 9th invite-only passes ended on February 28th.<\/p>\n","protected":false},"excerpt":{"rendered":"

This piece appears on page 1 of the March issue. Power to the People —\u00a0Rough Draft Brewing Company plans to let their customers be their guides Rough Draft Brewing Company is the latest addition to Mira Mesa\u2019s burgeoning beer scene. The brewery with a fitting name is set to open in March with a slate […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[43,61,626],"class_list":{"0":"post-3997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"tag-grand-opening","8":"tag-mira-mesa","9":"tag-rough-draft-brewing-company","10":"entry","11":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-12t","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/3997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=3997"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/3997\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=3997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=3997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=3997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}