{"id":3416,"date":"2011-12-16T14:02:25","date_gmt":"2011-12-16T22:02:25","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=3416"},"modified":"2011-12-16T14:02:25","modified_gmt":"2011-12-16T22:02:25","slug":"the-friday-five-5q-w-anita-lum","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2011\/12\/16\/the-friday-five-5q-w-anita-lum\/","title":{"rendered":"The Friday Five: 5Q w\/ Anita Lum"},"content":{"rendered":"

Today’s five questions are with Anita Lum, Mainland Operations Manager (“M.O.M.”) for Maui Brewing Co.<\/a> Her son, San Diego native Garrett Marrero, founded the company in 2005. Since then, Maui Brewing Co. has strived to be a business that is genuinely Hawaiian: their entire production process from start to finish takes place on the island. For example, rather than bringing in ingredients and supplies from other parts of the world, the company has established a commitment to their fans and Hawaii to only produce Hawaiian authentic goods. For this week’s Friday Five, Anita discusses how Maui Brewing Co. got started, what to expect in the coming year and her role within SD’s craft beer industry.<\/p>\n

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M.O.M. Anita Lum<\/figcaption><\/figure>\n

What does it mean to be M.O.M. for Maui Brewing Co.?<\/strong>
\nI will have to be honest \u2013 before my son started Maui Brewing Co., I was not a real big beer fan. \u00a0That\u2019s because, like most Americans, for the most part, I was exposed to the mass-produced, bland tasting beers. Once I was \u201cconverted\u201d, I started to enjoy sharing my love of craft beer with others. \u00a0In a weird sort of way, it\u2019s also become sort of a \u201ctie that binds\u201d because understanding what Garrett produces makes me feel more connected to him which of course, makes me all that more proud of his accomplishments. \u00a0\u00a0Once Maui Brewing Co. products started to be distributed here on the mainland, my husband and I were logistically well-situated in a place where we began to help out with a variety of business errands. \u00a0And, particularly during the months of APR-SEP (I call it \u201cbeer fest season\u201d), we work many, many events in the Southern California market, promoting and educating our products and educating folks about craft beer in general. \u00a0This role of M.O.M. really provides a creative outlet for me that I sorely miss \u2013 something that has sadly been lacking in my corporate day job for almost a decade. \u00a0M.O.M. stands for \u201cmom\u201d of course, but also \u201cMainland Operations Manager\u201d \u2013 really, a loose title for \u201cdoing whatever it takes\u201d \ud83d\ude09 \u00a0And, I think it\u2019s very cool that many of the younger folks in the local craft brewing industry just call me \u201cmom\u201d now too. \u00a0I love it!<\/p>\n

Can you tell us about your involvement with Pink Boots Society, and a little bit about this organization?<\/strong>
\nIn 2010, one of my friends at Stone Brewing Co. asked me why I wasn\u2019t a member of Pink Boots Society yet. \u00a0There really wasn\u2019t any reason because any woman that earns at least a portion of her income from the beer industry is eligible to join. \u00a0Well, before I knew it, not only had I joined but I had become their volunteer membership coordinator and webmaster. PBS is an international charitable organization that was created to inspire, encourage and empower women to become professionals in the beer industry. \u00a0\u00a0The organization was founded in 2008 by Teri Fahrendorf, a professional brewer since 1988. \u00a0In 2007 Teri took a break from brewing to visit 70 breweries across the US; along the way, Teri stopped to participate in brewing at different breweries. \u00a0On her journey she was asked several times how many women there were in the brewing industry. \u00a0Teri didn\u2019t really know the answer to that question so she became dedicated to collecting the names and contact information for all such women and before long, PBS was born! \u00a0The organization has several goals including encouraging women consumers to learn about craft beer, to homebrew and to encourage women to become professionals in the beer industry. \u00a0Ultimately, our organization would like to be in a position to provide scholarships for women to further their education in the brewing industry. \u00a0We currently have approximately 700 members. \u00a0Most are in the US but we do have members in Canada, Great Britain, South America, Asia and Australia.<\/p>\n

Although your family is native to San Diego, what made your son, Garrett Marrero, decide to have a brewery located in Hawaii?<\/strong>
\nWhile Garrett didn\u2019t start out with a specific career goal of \u201cbrewery owner on Maui\u201d, of course that is certainly how things turned out but it doesn\u2019t really surprise me because as a young teen, Garrett enjoyed preparing gourmet meals and tried his hand at homebrewing. \u00a0He also loved the water in Maui! \u00a0We had vacationed in Maui when he was a child and he visited again while in college. After obtaining certification as a rescue diver, he was especially drawn to Maui\u2019s spectacular waters. \u00a0I believe the allure of island life was definitely a draw but it wasn\u2019t everything. \u00a0After all, he knew the challenge was to make a living! \u00a0Having worked successfully in the corporate \u201crat-race\u201d for several years, Garrett was determined to move on and build something of his own \u2013 and why not on the island of Maui? \u00a0Garrett and his fianc\u00e9e set out to find a business to buy and, although it took a little while to find the right opportunity, things eventually worked out. \u00a0These days I can\u2019t tell you the number of times people enviously comment to me that, \u201cYour son lives on Maui and brews beer \u2026. must be nice.\u201d \u00a0And, while it certainly may seem like a perfect paradise, running a business anywhere \u2013 particularly a brewery on Maui, is most definitely not a cakewalk. \u00a0Outsiders looking in will often only see the fruits of the labor \u2013 what they don\u2019t always see or think about is the huge amount of sacrifice, skill, dedication and hard work that it has taken (and continues to take) to make this dream a reality \u2026. that and a little bit of luck!<\/p>\n

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Garrett, left, accepting a medal at GABF 2011<\/figcaption><\/figure>\n

So M.O.M, what things can San Diego craft beers fans look forward to regarding Maui Brewing Co. on the mainland during 2012?<\/strong>
\nWell, I can tell you that you will see a new, limited release beer in late spring 2012. \u00a0It will be a Belgian-style Witbier, La Perouse White, which was brewed by our Lead Brewer, BrewPub Operations, Kim Lutz. \u00a0\u00a0We are extremely proud that Kim was awarded a silver medal for this beer at the Great American Beer Festival this September! \u00a0\u00a0I recently saw a preview of the rough artwork for the can and it\u2019s AWESOME!\u00a0I think most folks in the Southern California market have noticed that more and more of our pub beers have started to make appearances at local establishments and we are hoping to be able to continue that trend in 2012 but as you can imagine, there are certain unique challenges to bringing product from 3000 miles away \u2013 and from a very isolated place!<\/p>\n

When you are not enjoying a delicious Maui CoConut PorTeR, what craft beer are you usually drinking?
\n<\/strong>Oh, most definitely something bold! \u00a0Living in San Diego, we are fortunate to have so many excellent craft beer choices but since you are putting me on the spot, I will name a few of my favorites ;-): \u00a0Belgo-Anise IRS by Stone Brewing Co., Santa\u2019s Little Helper by Port Brewing Co., Velvet Glove by Iron Fist Brewing Co., Victory at Sea by Ballast Point Brewing Co., Judgment Day by Lost Abbey and Trippel Ale by Green Flash Brewing Co. \u00a0And definitely not local, but a couple of my all-time favorite beers are Bitches Brew, a limited release by Dogfish Head, Czar by Avery Brewing and Samichlaus \u2013 an Austrian strong lager — all really amazing beers!<\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s five questions are with Anita Lum, Mainland Operations Manager (“M.O.M.”) for Maui Brewing Co. Her son, San Diego native Garrett Marrero, founded the company in 2005. Since then, Maui Brewing Co. has strived to be a business that is genuinely Hawaiian: their entire production process from start to finish takes place on the island. […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[558,559,557],"class_list":{"0":"post-3416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"tag-friday-five","8":"tag-garrett-marrero","9":"tag-maui-brewing-co","10":"entry","11":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-T6","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}