{"id":23920,"date":"2020-07-08T10:26:09","date_gmt":"2020-07-08T17:26:09","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=23920"},"modified":"2020-07-09T11:53:48","modified_gmt":"2020-07-09T18:53:48","slug":"southnorte-debuts-a-new-frontier-in-beer-campaign","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2020\/07\/08\/southnorte-debuts-a-new-frontier-in-beer-campaign\/","title":{"rendered":"SouthNorte debuts “A New Frontier in Beer” campaign"},"content":{"rendered":"\n

Local beer brand SouthNorte<\/a>, established in 2016, now has a new VP of sales and marketing and a new commercial. <\/p>\n\n\n\n

Breanne Heal brings nearly a decade of sales and marketing experience from Constellation Brands, well known locally for their purchase of Ballast Point in 2015. Before Constellation Brands, she worked at Diageo USA; in terms of scale, SouthNorte is a big change.<\/p>\n\n\n\n

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Breanne Heal (left) is the new VP of Sales and Marketing at SouthNorte<\/figcaption><\/figure>\n\n\n\n

“The nimbleness and flexibility as a small company is outstanding,” she said, something that’s been especially important in dealing with the current landscape. “Prior to COVID, 80% of our business was on-premise. With that coming to a very drastic halt in March, we had to quickly pivot to off-premise,” selling to grocery chains, liquor stores, and other small markets. Now, 80% of SouthNorte sales is at those off-premise businesses.<\/p>\n\n\n\n

SouthNorte’s beer production is helmed by Ryan Brooks and takes place at Coronado Brewing’s Knoxville Street location. Eventually, the company will search out a permanent production facility of their own. SouthNorte also operates a smaller brewhouse in Tijuana, but making beer there is not a top priority at the moment.<\/p>\n\n\n\n

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Ryan Brooks<\/figcaption><\/figure>\n\n\n\n

“San Diego is where we were born. We’re doing the work to solidify ourselves in our home market here,” said Heal, who worked with ad agency Gallegos United<\/a> to create a new SouthNorte commercial which is now airing in San Diego and Baja (Connected TV, San Diego NBC, FOX, and Univision). <\/p>\n\n\n\n