{"id":23460,"date":"2020-02-17T13:24:14","date_gmt":"2020-02-17T21:24:14","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=23460"},"modified":"2020-02-18T14:59:43","modified_gmt":"2020-02-18T22:59:43","slug":"melvin-brewing-ceasing-east-village-operations","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2020\/02\/17\/melvin-brewing-ceasing-east-village-operations\/","title":{"rendered":"Melvin Brewing ceasing East Village operations"},"content":{"rendered":"\n<p>In November of 2018, Wyoming-based <strong><a href=\"http:\/\/www.melvinbrewing.com\/\">Melvin Brewing<\/a> <\/strong>opened a brewpub in downtown San Diego\u2019s East Village area. Outfitted in Melvin\u2019s kung-fu movie meets Wu Tang Clan meets stainless steel motif, the venue offered the interest\u2019s largely hoppy family of beers augmented by diverse, often-creative styles devised by on-site brewer <strong>Bobby Oliver<\/strong>. Today, Oliver and his coworkers were informed that Melvin is closing its East Village brewpub effective immediately.<\/p>\n\n\n\n<p>From the get-go, the East Village outpost faced unique challenges. As staff readied the venue for its debut, Melvin was coming off a public-relations crisis sparked by sexual-misconduct allegations levied against a former employee. Other non-controversial challenges included nearly invisible signage obscured by trees protected by the City of San Diego and a high level of competition likely unexpected when Melvin founder <strong>Jeremy Tofte<\/strong> and company selected their project site.<\/p>\n\n\n\n<p>Located at the corner of 14th and Market Streets, Melvin\u2019s East Village brewpub was part of the boom that saw numerous brewery-owned venues\u2014<strong><a href=\"http:\/\/www.duckfootbeer.com\/\">Duck Foot Brewing<\/a><\/strong>, <strong><a href=\"http:\/\/www.littlemissbrewing.com\/\">Little Miss Brewing<\/a><\/strong>, <strong><a href=\"http:\/\/www.amplifiedales.com\/\">Amplified Ale Works<\/a><\/strong>\u2014open in that emerging neighborhood in less than a year. Such a rapid increase in competitive ventures coupled with a slow baseball season and other factors have made it difficult for those businesses to maintain the level of profitability necessary to wait out East Village\u2019s long-lead emergence into a full-blown epicenter for locally backed commerce. In addition to the aforementioned breweries, East Village is also home to numerous bars (including <strong><a href=\"http:\/\/www.quartyardsd.com\">Quartyard<\/a><\/strong> across the street from Melvin) and restaurants serving craft beer and other competing beverages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November of 2018, Wyoming-based Melvin Brewing opened a brewpub in downtown San Diego\u2019s East Village area. Outfitted in Melvin\u2019s kung-fu movie meets Wu Tang Clan meets stainless steel motif, the venue offered the interest\u2019s largely hoppy family of beers augmented by diverse, often-creative styles devised by on-site brewer Bobby Oliver. Today, Oliver and his [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[],"class_list":{"0":"post-23460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-san-diego-beer-beverage-news","9":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2018\/10\/melvin_04.jpg?fit=1000%2C556&ssl=1","wps_subtitle":"Wyoming-based brewing company closing downtown San Diego brewpub","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-66o","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/23460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=23460"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/23460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/21328"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=23460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=23460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=23460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}