{"id":23450,"date":"2020-02-17T08:00:00","date_gmt":"2020-02-17T16:00:00","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=23450"},"modified":"2020-02-17T09:13:01","modified_gmt":"2020-02-17T17:13:01","slug":"stone-brewing-partners-with-sd-loyal","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2020\/02\/17\/stone-brewing-partners-with-sd-loyal\/","title":{"rendered":"Stone Brewing partners with SD Loyal"},"content":{"rendered":"\n

Stone Brewing<\/a><\/strong>\u2019s gargoyle iconography turns up with great frequency, be it sports and racing-team vehicles, fighter jets and military graphics or countless beer-nut tattoos. To date, such usage has been initiated by parties appreciative of the 23-year-old Escondido company\u2019s aesthetic and, in many cases, its beer; imagery courteously loaned free-of-charge to appreciative parties. Stone CEO Greg Koch<\/strong> has famously vowed to never pay for advertising or enter into paid sponsorships, but the arrival of a new pro-sports faction in America\u2019s Finest City has softened that stance. As announced last week, Stone has entered into an official sponsorship with the San Diego Loyal Soccer Club<\/a><\/strong>.<\/p>\n\n\n\n

Last Thursday, the new United\nSoccer League<\/strong> team held an\nevent at Stone Brewing\nWorld Bistro & Gardens \u2013 Liberty Station <\/strong>to unveil Stone\u2019s status as SD Loyal\u2019s inaugural kit partner for the 2020\nseason. As part of the festivities, the club\u2019s ownership and players were\nintroduced. The latter were clad in uniforms matching the team\u2019s orange and \u201cTorrey\ngreen\u201d logo. Front and center on the players\u2019 jerseys is Stone\u2019s wordmark,\nalong with the logo of fellow kit organization, Rady\nChildren\u2019s Hospital<\/strong>. <\/p>\n\n\n\n

\u201cWe are thrilled to partner with one of San Diego\nand the nation\u2019s most iconic craft beer brands,\u201d said SD Loyal president Warren Smith<\/strong>. \u201cJust as Stone was built one beer at a time here\nin San Diego, we\u2019re building this club one fan at a time. In soccer, we wear\nour crests on our hearts, and we are proud to wear Stone Brewing across our\nchests.\u201d<\/p>\n\n\n\n

Echoing Smith\u2019s sentiments is Stone co-founder and longtime f\u00fatbol fan Steve Wagner<\/strong>. \u201cThis is really something special and out of the ordinary for Stone Brewing. SD Loyal has proven to us that they\u2019re committed to embracing San Diego\u2019s values as their own, and that includes a commitment to local craft beer. We\u2019re putting our name on the chest of this team because we believe in their potential to positively impact the culture of our city, something craft brewers have been doing for the past 30 years.\u201d<\/p>\n\n\n\n

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The SD Loyal is the newest member of the USL Championship, a United States Soccer Federation<\/strong>-sanctioned Division II league. The team will play its home matches at the University of San Diego<\/strong>\u2019s Torero Stadium. The team will play a friendly against Costa del Este Football Club (FC) on Saturday, February 22<\/strong>, and their season will officially kick-off at home versus Las Vegas Lights FC on Saturday, March 7<\/strong>.<\/p>\n\n\n\n

\u201cThis partnership allows us to create a unique and ongoing experience for our SoCal fans around Stone beers and those in our Stone Distributing Co.<\/a><\/strong> (SDC) portfolio. It\u2019s something new for fans to rally around and we firmly believe that the community soccer creates will be a win for this city, especially when partnered with craft beer,\u201d says the company\u2019s senior PR manager Lizzie Younkin<\/strong>. \u201cTeam Stone is excited, too. For many, two of their passions have collided, and we\u2019re really proud to wear the jerseys and cheer for SD Loyal.\u201d<\/p>\n\n\n\n

In addition to visibility for Stone, this partnership will equate to increased brand awareness and consumption of SDC’s distribution partners. All of the craft beer sold at SD Loyal games will be from SDC’s portfolio, which includes local companies such as AleSmith Brewing<\/a><\/strong>, Modern Times Beer<\/a><\/strong>, Pizza Port Brewing<\/a><\/strong> and Thorn Brewing<\/a> <\/strong>plus out-of-town interests, including Avery Brewing<\/a><\/strong>, Beachwood Brewing<\/a><\/strong>, Maui Brewing<\/a><\/strong> and Russian River Brewing<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Stone Brewing\u2019s gargoyle iconography turns up with great frequency, be it sports and racing-team vehicles, fighter jets and military graphics or countless beer-nut tattoos. To date, such usage has been initiated by parties appreciative of the 23-year-old Escondido company\u2019s aesthetic and, in many cases, its beer; imagery courteously loaned free-of-charge to appreciative parties. Stone CEO […]<\/p>\n","protected":false},"author":7,"featured_media":23452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[],"class_list":{"0":"post-23450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-san-diego-beer-beverage-news","9":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2020\/02\/DSC08185-1001x667-e3a29a7.jpg?fit=1001%2C667&ssl=1","wps_subtitle":"Arrival of new soccer team inspires Stone to break its no-sponsor rule","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-66e","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/23450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=23450"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/23450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/23452"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=23450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=23450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=23450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}