{"id":22708,"date":"2019-08-25T12:00:39","date_gmt":"2019-08-25T19:00:39","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=22708"},"modified":"2019-08-26T17:24:07","modified_gmt":"2019-08-27T00:24:07","slug":"urge-common-house-coming-to-temecula","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2019\/08\/25\/urge-common-house-coming-to-temecula\/","title":{"rendered":"Urge Common House coming to Temecula"},"content":{"rendered":"\n

Urge Gastropub<\/a><\/strong> opened in 2010 as the lone beer-centric bar\nand restaurant in craft-deficient Rancho Bernardo. Over the past decade, it has\nspawned grander, brewery-equipped versions of itself, Urge Gastropub and Whiskey Bank<\/strong> in Oceanside and Urge Common House <\/strong>in San Marcos. Those\nbusinesses are owned by the 3 Local Brothers Restaurant Group<\/a><\/strong>,\nwhich also operates Rancho Bernardo\u2019s Brothers Provisions<\/a><\/strong>, a Carmel\nValley tasting room for its Mason Ale Works<\/a><\/strong> brewing interest\nand The\nBarrel Room<\/a><\/strong> wine-centric eateries in RB and Carmel Valley. And next\nyear, 3LB will open its first restaurant beyond San Diego County, a second Urge\nCommon House in Temecula.<\/p>\n\n\n\n

3LB partner Grant Tondro <\/strong>says the company has signed a lease on a 16,000-square-foot space at the Promenade Mall <\/strong>next to the Regal Edwards Theater<\/strong> and Lucille\u2019s Smokehouse Bar-B-Que<\/strong>. Currently a Forever 21<\/strong>, it will take on a new life incorporating what Tondro calls Urge Common House\u2019s \u201ceatertainment\u201d model. The San Marcos progenitor is outfitted with a connected but sealed-off bowling alley, TV-equipped lounge pods and a plethora of outdoor games, including bocce ball. The Temecula spin-off will feature eight bowling lanes, vintage-style arcade and an outdoor area with games and a stage area for live performances.<\/p>\n\n\n\n

To focus on the Temecula project, 3LB is exiting the Oceanside market, closing down its speakeasy-equipped Whiskey Bank concept, which includes Mason Ale Works\u2019 original brewery. That manufacturing element is no longer needed thanks to installation of a larger brewery with a 15-barrel brewhouse at the San Marcos location. The Oceanside location will be transferred to a new tenant. The brewing equipment will be left behind. There are no current plans for those components.<\/p>\n\n\n\n

Urge Common House Temecula is scheduled to open the second half of 2020. Due to a nearby Yard House<\/a> <\/strong>restaurant, the new spot will only be allowed to have 15 taps, therefore, the vast majority of the beer served there will be Mason Ale Works product. 3LB isn\u2019t the first San Diego-based brewing company to operate in the area. Karl Strauss Brewing<\/a><\/strong>\u2019s Temecula brewpub has been on the westernmost edge of the Promenade Mall since 2013, and Ballast Point Brewing<\/a><\/strong> had a restaurant there until shuttering in conjunction with layoffs and other contractions in April.<\/p>\n\n\n\n

Tondro says he and his partners are excited to reach people in a new market. It\u2019s 3LB\u2019s hope that the Urge Common House model will prove successful enough to be recreated in other communities. Tondro and company are currently exploring potential homes for additional locations in different parts of the country.<\/p>\n","protected":false},"excerpt":{"rendered":"

Urge Gastropub opened in 2010 as the lone beer-centric bar and restaurant in craft-deficient Rancho Bernardo. Over the past decade, it has spawned grander, brewery-equipped versions of itself, Urge Gastropub and Whiskey Bank in Oceanside and Urge Common House in San Marcos. Those businesses are owned by the 3 Local Brothers Restaurant Group, which also […]<\/p>\n","protected":false},"author":7,"featured_media":22712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[],"class_list":{"0":"post-22708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-san-diego-beer-beverage-news","9":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2019\/08\/urgecommonhouse.jpg?fit=1024%2C583&ssl=1","wps_subtitle":"Mason Ale Works\u2019 parent company signs lease in Riverside County","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-5Ug","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/22708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=22708"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/22708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/22712"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=22708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=22708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=22708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}