{"id":22238,"date":"2019-05-16T08:43:05","date_gmt":"2019-05-16T15:43:05","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=22238"},"modified":"2019-05-16T08:43:12","modified_gmt":"2019-05-16T15:43:12","slug":"pure-projects-cheese-collab-stars-at-this-sundays-expo","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2019\/05\/16\/pure-projects-cheese-collab-stars-at-this-sundays-expo\/","title":{"rendered":"Pure Project’s cheese collab stars at this Sunday’s expo"},"content":{"rendered":"\n

Three-years-young Pure Project Brewing<\/a> has a lot going on. In addition to frequent can releases and expansion at its Miramar Brewery Igniter facility, its green team is working to open satellite tasting rooms in Bankers Hill and Carlsbad. Even with all those irons in the fire, they stoked that blaze with a new poker last month, releasing a first-of-its-kind collaboration for the constantly colluding interest, a beer-infused cow\u2019s milk cheese. <\/p>\n\n\n\n

The origins of this collab trace to San Francisco\u2019s Fancy Food Show. While attending the event, Robert Graff, cheese monger and \u201cprofessor of cheese\u201d for San Diego\u2019s Venissimo Cheese, ran into Leigh Harding, the national accounts manager for Vermont\u2019s famed Jasper Hill Creamery. Graff invited Harding and her colleagues to come to San Diego for a cheese expo — taking place this Sunday at BRICK in Liberty Station<\/a> — that includes a beer pairing component. Aware of Jasper Hill\u2019s stellar reputation, and wanting to make sure they were teamed with a top-notch beer partner, Graff asked an associate at local bottle shop Bottlecraft for a recommendation on an \u201cexciting brewery.\u201d Pure Project was his answer.<\/p>\n\n\n\n

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After some quick introductions,\ncreatives from Pure Project and Jasper Hill got to work deciding the\nbest way to bring their individual expertise and offerings together.\nIn the end, the brewery tapped a one-off creation, while the\ncheesemakers leaned on one of their staples, Willoughby, a buttery\ncheese made from milk derived from two farmers located within 15\nmiles of the creamery.<\/p>\n\n\n\n

\u201cWilloughby is a washed-rind cheese, meaning part of the process of this style of cheese is to wash it in a liquid during aging,\u201d explains Graff. \u201cIt can be anything from brine to wine, whey or spirits. For this one, we did beer. We weren\u2019t the first to think of this, but it was fun to put a San Diego twist on the concept.\u201d<\/p>\n\n\n\n

During conceptual discussions, the collaborators determined they wanted to use a fruited sour beer. Head brewer Winslow Sawyer and his crew landed on Everything Gold May Stay, an exotic take on a Flanders-style sour ale. Typically red or brown in color, this version is \u201cgolden,\u201d made from Pilsner malt, unmalted wheat and oats, and fermented with mixed culture blends from Pure Project as well as collaborating Watsonville, California startup Fruition Brewing. Aging in oak barrels with three types of raspberries (red, gold and double gold) gives it a lovely magenta color.<\/p>\n\n\n\n

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\u201cI loved the beer. It was very tart and effervescent, which I imagined would be a nice complement to a rich, gooey, savory cheese like Willoughby,\u201d says Zoe Brickley, director of development, sales and marketing for Jasper Farm. \u201cBarrel-aged notes often find interesting aromatic affinity with the buttery, creamy aromas in cheese. When young, Willoughby tastes of sweet cream and apricots with a yeasty, floral aroma. As it ripens, a subtle earthiness becomes more pronounced and a savory, porcini-mushroom and leek character develops.\u201d<\/p>\n\n\n\n

The thought was to introduce\ncontrasting flavors, but there was no way to tell exactly how the\nfinished cheese would come out. \u201cReally, you don\u2019t know exactly\nwhat will happen. The process is just that\u2026a process. It\u2019s about\nexperimentation, trial and error.\u201d That process saw the cheese get\nbrushed with Everything Gold May Stay nine times within a two-week\ntime period.<\/p>\n\n\n\n

So how did it\nturn out? While descriptors vary from person to person, all involved\nare very pleased with the finished product. Graff Says he gets notes\nof onion, beer broth and grass, while Jasper Hill\u2019s sensory team\npicked up notes of peanuts to go with Willoughby\u2019s traditional\npeat, roast beef and onion aromas. Then there\u2019s the detailed\naccount from Pure Project beertender Chris Legiuzamon, turned in\nshortly after tasting Everything Gold May Stay and Willoughby\ntogether.<\/p>\n\n\n\n

“Separate, these two are incredible, yet when paired with each other, they truly complete one another,\u201d says Legiuzamon. \u201cThe umami rich aroma of the cheese lends notes of truffles, wet hay and freshly-cut herbs, and the gooey, semisweet interior is begging to be balanced. The beer’s bright acidity not only cuts the fat, but the freshly-picked raspberry flavors and cracker-like malt backbone of the golden Flanders-style ale brings you back to summer bliss memories of cheese and berries in the backyard.”<\/p>\n\n\n\n

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He wasn\u2019t the only member of the Pure\nProject team who loved the cheese. It has one of the business\u2019\nfounders enthusiastic to spin the wheel of cheese a second time.<\/p>\n\n\n\n

\u201cWe would love to work with Jasper\nHill and create some different variations with some of their other\namazing cheeses. Maybe make it an annual thing if they are into it,\u201d\nsaid Pure Project co-founder Mat Robar shortly before heading to the\ncheese expo that birthed Willoughby. \u201cThat said, I love cheese from\nall over the world: Holland, France, Switzerland, England and more.\nSo I\u2019m excited to meet people from some other creameries, in\nperson.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Three-years-young Pure Project Brewing has a lot going on. In addition to frequent can releases and expansion at its Miramar Brewery Igniter facility, its green team is working to open satellite tasting rooms in Bankers Hill and Carlsbad. Even with all those irons in the fire, they stoked that blaze with a new poker last […]<\/p>\n","protected":false},"author":7,"featured_media":22239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-22238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego-beer-beverage-news","8":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2019\/05\/DSC00420.jpg?fit=1024%2C683&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-5MG","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/22238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=22238"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/22238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/22239"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=22238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=22238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=22238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}