{"id":21991,"date":"2019-04-02T07:00:49","date_gmt":"2019-04-02T14:00:49","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=21991"},"modified":"2019-04-02T07:23:24","modified_gmt":"2019-04-02T14:23:24","slug":"curating-sdbeer-culture","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2019\/04\/02\/curating-sdbeer-culture\/","title":{"rendered":"Curating #SDBeer culture"},"content":{"rendered":"\n

It\u2019s no secret that San Diego a destination for high-quality craft beer. Local artisans have been working hard for three decades to create and maintain the county\u2019s beer Mecca reputation.\u00a0And while the San Diego Brewers Guild<\/a><\/strong>, San Diego Tourism Authority<\/a><\/strong> and a variety of media have helped to amplify #SDBeer\u2019s message, bringing in a reported 35 million people interested in our ales and lagers on an annual basis, there is no brick-and-mortar locale for visitors to get a primer for our beer scene that isn\u2019t skewed toward a singular brand. Well, not yet, anyway.<\/p>\n\n\n\n

Entrepreneurs Anthony and Molly Ridenhour<\/strong>, Mike and Christine Kociela<\/strong> and Bruce Glassman<\/strong> aim to solve that by building the Museum of Beer<\/a><\/strong> in downtown San Diego. The quintet is considering several potential locations in the East Village neighborhood. In addition to being near many hotels and lodgings, plus attractions such as the San Diego Convention Center <\/strong>and Petco Park<\/strong>, the founders say that, while the critical mass of businesses and entertainment venues is coming together, East Village still offers some of the greatest potential for unique new concepts in San Diego proper. Regardless of where they negotiate a lease, the Museum of Beer is projected to come in at more than 12,000 square feet.<\/p>\n\n\n\n

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\u201cSan\nDiego has done a terrific job getting the word out about what a great beer city\nwe are, but we still lack a central beer-information-and-experience hub in our\ndowntown. Museum of Beer wants to address that need. We want to be San Diego\u2019s beer\nwelcome center, if you will,\u2019\u201d says Glassman, an author and writer who has\nreported on the local brewing scene for the better part of a decade. \u201cIt\u2019s\ngoing to be that jumping-off place where everyone can come to begin their\npersonal craft beer journey. It will seek to inspire hardcore beer fans and\nalso educate those new to craft beer who have a thirst to learn more.\u201d<\/p>\n\n\n\n

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The\nproject team intends to service both the aforementioned factions by equipping\nthe museum with an array of high-tech, hands-on exhibits providing insight on\nbeer history, the brewing process and, of course, beer itself. Those exhibits\nwill be split among an octet of categories:<\/p>\n\n\n\n