{"id":20633,"date":"2018-06-27T08:00:54","date_gmt":"2018-06-27T15:00:54","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=20633"},"modified":"2018-07-11T09:21:46","modified_gmt":"2018-07-11T16:21:46","slug":"hodads-brewing-to-supply-iconic-burger-chain-with-house-beers","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2018\/06\/27\/hodads-brewing-to-supply-iconic-burger-chain-with-house-beers\/","title":{"rendered":"Hodad’s Brewing to supply iconic burger chain with house beers"},"content":{"rendered":"

With nearly a half-century under their belt and burger-icon status spanning throughout and beyond San Diego, the ownership behind\u00a0Hodad\u2019s<\/strong><\/a>\u00a0could have went with consultants and a veteran fermentationist when deciding to enter the brewing game. Instead, they did as they always have, keeping things in-house and homegrown, handing the project over to restaurant manager,\u00a0Marlow Myrmo<\/strong>. It\u2019s fitting since it was Myrmo’s homebrewed beer that inspired the idea for\u00a0Hodad\u2019s Brewing<\/strong>, a project that\u2019s been in the works for years and is on track to launch in late-summer or early-fall.<\/p>\n

\u201cMarlow has been perfecting his homebrew, bringing in each batch for us to try, and we were really stoked on what he was coming up with, so we just put two and two together,\u201d says Hodad\u2019s headman\u00a0Shane Hardin<\/strong>. \u201cIt all happened very naturally. Between our two restaurants and our five spots in\u00a0Petco Park<\/strong>, we sell a lot of beer, so why not make our own?\u201d<\/p>\n

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Hodad’s Brewing’s Shane Hardin (left) and Marlow Myrmo<\/figcaption><\/figure>\n

Myrmo is a native OBecian who started homebrewing in 2013, around the same time he began working for Hodad\u2019s. Positive feedback from coworkers and service-industry friends inspired him to expand his knowledge base. He enrolled in\u00a0San Diego State University<\/strong>\u2019s Business of Craft Beer certificate program while continuing to brew, and now is putting experience gained in both pursuits to work as he completes work on Hodad\u2019s brewery setup, which includes a 10-barrel brewhouse and 60 barrels of fermentation space. All of that is housed in a 3,000-square-foot facility in the Murphy Canyon area. That space is designated solely for production and will not be outfitted with a tasting room. The plan is for Hodad\u2019s Brewing beers to be available exclusively at its parent business\u2019 eateries.<\/p>\n

When asked what sorts of beers he\u2019ll brew, Myrmo prefers to play it close to the vest. \u201cWe\u2019re going to have fun, starting out with a selection of core beers. I love me some West Coast IPA just as much as a traditional German-style hefeweizen. Without giving too much away, we\u2019ll be brewing American and Old-World beer styles, brewing not only what we Hodadies like to drink, but most importantly, what our customers enjoy. All while maintaining the quality people have come to expect from Hodad\u2019s.\u201d<\/p>\n

\u201cWe\u2019re basically looking to accomplish the same thing we already have with our burgers, but with beer\u2026create something honest and satisfying, and replicate the hell out of it,\u201d says Hardin. \u201cI want the beer to be notorious for having the same consistency and quality as our food.\u201d<\/p>\n

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A portrait of Hodad’s founder Mike “Bossman” Hardin overlooks the company’s production brewery<\/figcaption><\/figure>\n

All of that will stem from Myrmo and his efforts. He has been instrumental in every phase of the start-up, from layout design to mechanical aspects and, of course, development of the brewing game plan. He\u2019s often gone the extra mile, fabricating specialty machine parts at a workshop built within the brewing facility. But that\u2019s not the only phase in which he\u2019s gone above and beyond. He\u2019s also exhibited the foresight to immerse himself in the local brewing culture, getting to know local brewers, participating in educational forums put on by the\u00a0San Diego Brewers Guild<\/strong>,\u00a0California Craft Brewers Association<\/strong>,\u00a0and national trade organization, the\u00a0Brewers Association<\/strong>. It\u2019s provided him a wealth of helpful contacts and lessons learned.<\/p>\n

Initially, Myrmo\u2019s beers will be available exclusively on draft, with Hodad\u2019s locations continuing to supplement their tap lists with guest beers. Hardin is open to the possibility of canning or bottling down the line. Regardless of format, if the brewing arm of the business is successful, the brewery is designed to allow for installation of plenty of additional fermenters. But for now, it\u2019s all about getting open and getting beer to the Hodad\u2019s locations. Fans can follow their progress on\u00a0Instagram<\/strong><\/a>.<\/p>\n

\u201cAfter a lot of planning and building, we\u2019re excited to offer another rad reason to enjoy Hodad\u2019s,\u201d says Myrmo. \u201cWe\u2019re stoked for the opportunity to branch out to new customers and also give loyal Hodad\u2019s fans another reason to come back!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

With nearly a half-century under their belt and burger-icon status spanning throughout and beyond San Diego, the ownership behind\u00a0Hodad\u2019s\u00a0could have went with consultants and a veteran fermentationist when deciding to enter the brewing game. Instead, they did as they always have, keeping things in-house and homegrown, handing the project over to restaurant manager,\u00a0Marlow Myrmo. It\u2019s […]<\/p>\n","protected":false},"author":7,"featured_media":20641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1353,1561,376,442,675,3384,2081,983,1046,391,104,1983,4820,4829,2483,1010,5120,4833,5112,2012,5110,763,335,189,4202,579,5111,3352,1637],"class_list":{"0":"post-20633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego-beer-beverage-news","8":"tag-sdbeer","9":"tag-ba","10":"tag-beer","11":"tag-brandon-hernandez","12":"tag-brewers-association","13":"tag-burgers","14":"tag-business-of-craft-beer","15":"tag-california-craft-brewers-association","16":"tag-ccba","17":"tag-craftbeer","18":"tag-downtown","19":"tag-hefeweizen","20":"tag-hodads","21":"tag-hodads-brewing","22":"tag-indiebeer","23":"tag-ipa","24":"tag-life-deck","25":"tag-marlow-myrmo","26":"tag-murphy-canyon","27":"tag-ob","28":"tag-obetian","29":"tag-ocean-beach","30":"tag-petco-park","31":"tag-san-diego-brewers-guild","32":"tag-san-diego-state","33":"tag-sdsu","34":"tag-shane-hardin","35":"tag-west-coast","36":"tag-west-coaster","37":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2018\/06\/hodads_01.jpg?fit=1024%2C672&ssl=1","wps_subtitle":"On track to launch in late-summer or early-fall","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-5mN","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/20633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=20633"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/20633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/20641"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=20633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=20633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=20633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}