{"id":19899,"date":"2018-03-13T08:00:16","date_gmt":"2018-03-13T15:00:16","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=19899"},"modified":"2018-03-13T16:38:22","modified_gmt":"2018-03-13T23:38:22","slug":"midnight-jack-adds-joint-venture-the-echo-room","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2018\/03\/13\/midnight-jack-adds-joint-venture-the-echo-room\/","title":{"rendered":"Midnight Jack adds joint-venture The Echo Room"},"content":{"rendered":"

\"\"<\/a>Collaborations are nothing new in the local beer scene, and they\u2019re not limited to brewery-to-brewery interactions. With the popularity of craft-beer venues at an all-time high, non-brewing interests are partnering with ale-and-lager producers. Local examples include the tasting room-equipped gaming center in Miramar established by At Ease Games <\/strong><\/a>in conjunction with Vista-based Barrel Harbor Brewing<\/strong><\/a>. Beer pairs well with many forms of entertainment from gaming to sports, movies to music. The latter is the basis of The Echo Room<\/strong>, a new venture in Oceanside from Midnight Jack Brewing <\/strong><\/a>and Craft Sounds<\/strong><\/a>.<\/p>\n

The Echo Room is a live-performance venue constructed within Midnight Jack\u2019s tasting room, mere feet from the brewhouse. It is equipped with a 16-foot-by-16-foot stage, professional lighting and full-time sound management. Those elements were introduced by Craft Sounds owner Tim Sams<\/strong>, a 23-year veteran of the San Francisco and San Diego indie-music scene who, feeling there were too few music venues capable of luring quality talent, conceived The Echo Room as a solution.<\/p>\n

\"\"<\/a>Midnight Jack\u2019s owners,\u00a0John and Katherine Scheri<\/strong> saw it as a solution on their end as well. \u201cWith the brewery landscape expanding so rapidly, it\u2019s important to stay ahead of the curve and offer customers a really great experience that includes not only unique, hand-crafted beer, but good food and regular live entertainment,” says Katherine. “Adding a regular schedule of specifically curated, local music is something that we really want to provide our customers, and make Midnight Jack a go-to music venue in North County San Diego.\u201d<\/p>\n

The Scheris appreciate that Sams brings more than just audio-visual knowhow to the table. He also has a wealth of connections within the local music scene and is at work scheduling The Echo Room\u2019s initial wave of performers. The March calendar is as follows:<\/p>\n