{"id":18891,"date":"2017-11-22T08:00:10","date_gmt":"2017-11-22T16:00:10","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=18891"},"modified":"2017-11-28T13:38:20","modified_gmt":"2017-11-28T21:38:20","slug":"beach-grease-beer-constructing-in-vista","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2017\/11\/22\/beach-grease-beer-constructing-in-vista\/","title":{"rendered":"Beach Grease Beer constructing in Vista"},"content":{"rendered":"

\"\"<\/a>There are plenty of reasons you may have already heard about Beach Grease Beer Co.<\/strong><\/a> Aside from having a website and social-media presence, the company has sales feet on the street and, as a result, has had beer on tap at roughly 50 San Diego County accounts over the past three weeks. That initial offering is Surf Reaper Golden IPA. But this interest has been mostly a mystery to those in the local brewing scene and easily the business I\u2019ve been asked about the most over the past several months. Finally, there are answers and details about this upcoming entrant into North County\u2019s fermentation field.<\/p>\n

Beach Grease is the brainchild of James Banuelos<\/strong>, who comes to beer-manufacturing following a successful career in the fashion industry. He founded the clothing brands Us Versus Them (which is licensed to Stussy), City Fog Surf Co. (which was acquired in 2013) and Trustworthy, Ltd. Those brands paid homage to California subcultures including surfing, hot rods and custom motorcycles. A fan of craft beer, Banuelos never felt like the people in his social circles\u2014those into the aforementioned Cali cultural sects\u2014were authentically engaged by any brewery. Beach Grease is the vehicle he hopes to use to accomplish that.<\/p>\n

Currently, Surf Reaper is contract brewed at Mission Brewery<\/strong><\/a> in downtown San Diego\u2019s East Village, but that will not always be the case. After an extensive search, Banuelos has decided to set up his company\u2019s headquarters at 3125 Scott Street<\/strong> in Vista. Easy access to major highways was a key attribute leading to his decision.<\/p>\n

Over the next four-to-six months, he will be working to install a 10-barrel brewhouse (which will be manned by a professional brewer, the identity of which Banuelos is not at liberty to disclose at present). That apparatus will produce what Banuelos calls \u201cclimate-driven beers\u201d that are \u201cpoundable.\u201d Surf Reaper is a 6.9% alcohol-by-volume West Coast IPA hopped with Citra and Mosaic. It will be joined by a hoppy pilsner called Piston Palm, a hazy IPA, black lager and double IPA. Beach Grease\u2019s beers will be bottled and canned within the next two or three months.<\/p>\n

As far as the tasting room goes, expect a \u201cmodern art gallery\u201d feel that incorporates surf, skate, automobile and cycle components. This will include classic car chassis and plenty of recognizably SoCal aesthetic elements. It\u2019s Banuelos\u2019 intention to primarily service visitors to his home base as well as people and accounts nearby, while bringing something he feels doesn\u2019t already exist to Vista. He says it\u2019s also important to him to respect the breweries that paved the way for new guys like him who, as a result, are able to enter the craft-beer community.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are plenty of reasons you may have already heard about Beach Grease Beer Co. Aside from having a website and social-media presence, the company has sales feet on the street and, as a result, has had beer on tap at roughly 50 San Diego County accounts over the past three weeks. That initial offering […]<\/p>\n","protected":false},"author":7,"featured_media":18892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,369,1],"tags":[1353,4456,376,442,2079,4482,1573,390,2483,4480,333,1519,2604,3158,1439,3865,1989,4485,4481,4484,4483,44,1637],"class_list":{"0":"post-18891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-beer-styles","9":"category-san-diego-beer-beverage-news","10":"tag-sdbeer","11":"tag-beach-grease","12":"tag-beer","13":"tag-brandon-hernandez","14":"tag-citra","15":"tag-city-fog-surf","16":"tag-contract-brewing","17":"tag-craft-beer","18":"tag-indiebeer","19":"tag-james-banuelos","20":"tag-mission-brewery","21":"tag-mission-brewing","22":"tag-mosaic-hops","23":"tag-north-county","24":"tag-san-diego","25":"tag-scott-street","26":"tag-socal","27":"tag-stussy","28":"tag-surf-reaper","29":"tag-trustworthy-ltd","30":"tag-us-versus-them","31":"tag-vista","32":"tag-west-coaster","33":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2017\/11\/beachgrease_02.jpg?fit=337%2C417&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-4UH","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/18891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=18891"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/18891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/18892"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=18891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=18891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=18891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}