{"id":17810,"date":"2017-08-15T08:00:41","date_gmt":"2017-08-15T15:00:41","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=17810"},"modified":"2017-08-15T08:58:27","modified_gmt":"2017-08-15T15:58:27","slug":"mason-ale-works-launching-awareness-week","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2017\/08\/15\/mason-ale-works-launching-awareness-week\/","title":{"rendered":"Mason Ale Works launching “awareness week”"},"content":{"rendered":"

\"\"<\/a>Each June, San Marcos\u2019 Rip Current Brewing Company <\/strong><\/a>uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It\u2019s a clever marketing effort; enough so that another San Marcos-headquartered brewing company isn\u2019t waiting for a governmental agency to institute an educational span in its honor. Enter, Mason Awareness Week, taking place August 28 to September 1<\/strong>.<\/p>\n

Mason Ale Works<\/strong><\/a>, the in-house brewing operation of the 3LB<\/strong> Restaurant Group<\/strong> built within its Urge Gastropub<\/strong><\/a> brewpubs in Oceanside and San Marcos, is teaming with high-profile accounts throughout San Diego over a five-day span to increase imbibers\u2019 consciousness of the brand. According to 3LB co-owner Grant Tondro<\/strong>, Mason Ale Works has been able to gain a good following in North County, but isn\u2019t as relevant south of Miramar. So, they\u2019re bringing the brand south via special events and promotions.<\/p>\n

The week will kick off with a Monday steak night at University Heights\u2019 Small Bar <\/strong><\/a>that, instead of featuring a keep-the-glass aspect, will allow patrons to keep a Mason-branded steak knife. Tuesday a beer-can koozie will be the keeper du jour at High Dive<\/strong><\/a> in Bay Park. Wednesday the Mason crew will return to Urge Common House <\/strong>in San Marcos for a \u201cmini-Lebowski fest\u201d marking the release of a \u201cvegan White Russian beer\u201d brewed in collaboration with Modern Times Beer<\/strong><\/a>. Thursday will see a keep-the-glass and cask-night combo at Kearny Mesa\u2019s O\u2019Brien\u2019s Pub<\/strong><\/a>, followed by special bottle pours and custom t-shirts at Toronado <\/strong><\/a>in North Park.<\/p>\n

Like many new local brewery owners, Tondro says opening a brewing company in the current, crowded marketplace is challenging. He says the number of slices of the pie are growing faster than the pie at this point, making it all the more important to differentiate one\u2019s brand and beers, and fueling the decision to reach out in order to introduce themselves to San Diego beer drinkers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Each June, San Marcos\u2019 Rip Current Brewing Company uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It\u2019s a clever marketing effort; enough so that another San Marcos-headquartered brewing […]<\/p>\n","protected":false},"author":7,"featured_media":17811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[367,368,369,1],"tags":[1353,4163,4164,959,376,442,391,775,2352,2483,926,4166,2317,4165,1006,3158,15,754,2815,2284,1439,131,224,161,3076,3171,4162,1637,4167],"class_list":{"0":"post-17810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-events","8":"category-beer-news","9":"category-beer-styles","10":"category-san-diego-beer-beverage-news","11":"tag-sdbeer","12":"tag-3-local-brothers","13":"tag-3lb-restaurant","14":"tag-bay-park","15":"tag-beer","16":"tag-brandon-hernandez","17":"tag-craftbeer","18":"tag-grant-tondro","19":"tag-high-dive","20":"tag-indiebeer","21":"tag-kearny-mesa","22":"tag-lebowski","23":"tag-mason-ale-works","24":"tag-mason-awareness-week","25":"tag-modern-times-beer","26":"tag-north-county","27":"tag-north-park","28":"tag-obriens-pub","29":"tag-rip-current-awareness-week","30":"tag-rip-current-brewing","31":"tag-san-diego","32":"tag-san-marcos","33":"tag-small-bar","34":"tag-toronado","35":"tag-university-heights","36":"tag-urge-common-house","37":"tag-urge-gastopub","38":"tag-west-coaster","39":"tag-white-russian","40":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2017\/08\/mason_01.jpg?fit=500%2C333&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-4Dg","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=17810"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/17811"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=17810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=17810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=17810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}