{"id":17718,"date":"2017-07-31T08:00:20","date_gmt":"2017-07-31T15:00:20","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=17718"},"modified":"2017-07-28T10:36:35","modified_gmt":"2017-07-28T17:36:35","slug":"karl-strauss-launches-distributorship","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2017\/07\/31\/karl-strauss-launches-distributorship\/","title":{"rendered":"Karl Strauss launches distributorship"},"content":{"rendered":"

\"\"<\/a>With 28 years under their belt, the folks at Karl Strauss Brewing Company <\/strong><\/a>have done a great deal: opening San Diego proper\u2019s first post-Prohibition Era brewery, building the county\u2019s largest network of brewpubs, contract brewing out-of-state and later bringing fermentation operations back to America\u2019s Finest City, building venues in Orange County and Los Angeles. They could have rested on their laurels or become stagnant at any point, but founders Chris Cramer <\/strong>and Matt Rattner <\/strong>continue to look for ways to innovate and identify new revenue streams. The latest example of that is Karl Strauss\u2019 recent establishment of its own distribution arm.<\/p>\n

The company has been laying the framework for a distributorship for several years, but recently launched delivery of beers from its first two distributed brands, new Oceanside-based business Black Plague Brewing Company<\/strong><\/a> and Grantville\u2019s four-year-old Benchmark Brewing Company<\/strong><\/a>. The latter\u2019s Orange County launch took place last week, though Karl Strauss had been in talks with Benchmark for well over a year.<\/p>\n

\u201cWe\u2019re expanding on our on-premise, self-distribution network in San Diego and Orange County to now include a select group of local, independent breweries,\u201d says Mark Weslar, Karl Strauss\u2019 vice president of marketing. \u201cDelivering our own beers on-premise has helped us develop an expertise selling to and servicing local bars and restaurants. We look forward to helping some brewery friends build their business.\u201d<\/p>\n

The first San Diego County brewery to go from brewing to manufacturing and distributing not only its own beers but those of fellow local brands was Stone Brewing<\/strong><\/a>. Founders Greg Koch <\/strong>and Steve Wagner <\/strong>often cite that as a key moment in the company\u2019s history, and a business move that kept Stone from going out of business. After having many doors slammed in their face by distributors unwilling to take a chance on their new, small operation, they decided to do it themselves. In opening Stone Distributing Co.<\/strong><\/a> in the late-nineties, they brought aboard brands such as AleSmith Brewing<\/strong><\/a> and\u00a0Coronado Brewing<\/strong><\/a>, later adding brands from across the country as well as numerous international brewing companies. Today, that entity is responsible for distribution of 44 brands\u2014that like Karl Strauss\u2019 portfolio are all independent\u2014throughout Southern California.<\/p>\n

Karl Strauss has no immediate plans to bring on additional brands, but plans to be selective when they do, focusing on local and independent interests representing a partnership that would make sense for all parties involved. Says Weslar, \u201cIt\u2019s an exciting new venture, but it\u2019s also business as usual here at Karl Strauss with all of us maintaining our focus on making, selling and distributing great beer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

With 28 years under their belt, the folks at Karl Strauss Brewing Company have done a great deal: opening San Diego proper\u2019s first post-Prohibition Era brewery, building the county\u2019s largest network of brewpubs, contract brewing out-of-state and later bringing fermentation operations back to America\u2019s Finest City, building venues in Orange County and Los Angeles. They […]<\/p>\n","protected":false},"author":7,"featured_media":17719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[1353,1394,376,1025,2455,442,462,1784,390,114,2483,79,3252,1307,4118,4119,3253,3254,3452,1439,3399,340,1473,1474,1139,1637],"class_list":{"0":"post-17718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-san-diego-beer-beverage-news","9":"tag-sdbeer","10":"tag-alesmith-brewing","11":"tag-beer","12":"tag-benchmark-brewing","13":"tag-black-plague","14":"tag-brandon-hernandez","15":"tag-chris-cramer","16":"tag-coronado-brewing","17":"tag-craft-beer","18":"tag-greg-koch","19":"tag-indiebeer","20":"tag-karl-strauss","21":"tag-la","22":"tag-los-angeles","23":"tag-mark-weslar","24":"tag-matt-rattner","25":"tag-oc","26":"tag-orange-county","27":"tag-prohibition-era","28":"tag-san-diego","29":"tag-san-diego-county","30":"tag-steve-wagner","31":"tag-stone-brewery","32":"tag-stone-brewing","33":"tag-stone-distributing","34":"tag-west-coaster","35":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2017\/07\/logo_karlstrauss.png?fit=575%2C275&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-4BM","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=17718"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/17719"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=17718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=17718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=17718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}