{"id":17219,"date":"2017-05-22T15:20:07","date_gmt":"2017-05-22T22:20:07","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=17219"},"modified":"2017-05-22T16:59:30","modified_gmt":"2017-05-22T23:59:30","slug":"the-war-of-words-intensifies-before-10-barrels-debut","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2017\/05\/22\/the-war-of-words-intensifies-before-10-barrels-debut\/","title":{"rendered":"The War of Words Intensifies Before 10 Barrel’s Debut"},"content":{"rendered":"

Many San Diegans aren’t happy that Anheuser-Busch InBev-funded 10 Barrel Brewing Company will soon open in the East Village, and the war of words has intensified\u00a0in recent weeks.<\/p>\n

A “San Diego Beer Fan” — now identified as Robert Esparza, a local beer festival organizer — came up with the idea to fly a banner reading “10 Barrel Is Not Craft Beer” over the company’s fundraiser block party this Saturday.\u00a0A crowdfunding campaign<\/a> posted on May 13 surpassed the $900 goal in four hours, reaching $2,015 as of this afternoon.<\/p>\n

The chartered plane will take off from Gillespie Field in El Cajon around 5:30 p.m. on Saturday, with\u00a0the pilot planning to bring\u00a0the banner\u00a0within eyesight of 10 Barrel’s event\u00a0between 6:15 and 6:30 p.m. The banner was recently amended to include the URL FakeCraftBeer.com<\/a>, a website purchased by Esparza that links to a video by Whats On Draft TV denouncing the arrival of 10 Barrel, while promoting the release of 11 Barrel IPA, a collaboration beer made in protest by downtown brewpubs Monkey Paw, Resident, and Half Door. Starting on Sunday, a portion of proceeds from each pint of that beer will go to homeless and hunger causes in the neighborhood.<\/p>\n

The San Diego Union-Tribune<\/em> noted<\/a> that “several donors to the GoFundMe campaign represent local beer interests. They include Pat McIlhenney, co-founder of Alpine Beer; Virginia Morrison, co-founder of Second Chance Beer; Pariah Brewing; Wiseguy Brewing; Thunderhawk Alements and even Rancho Cucamonga\u2019s Kings Brewing.”<\/p>\n

The story\u00a0was picked up by 10 News reporters, who\u00a0interviewed Esparza’s friend Brian Mitchell, proprietor of Pariah Brewing in North Park.\u00a0“These guys [Anheuser-Busch InBev] aren’t buying these companies because they like them or want their products to do well, they’re buying them because they’re losing market share,” Mitchell told the station\u00a0in a segment<\/a> that aired on May 18.\u00a0“So how do you beat your competitor? You buy your competition.” Mitchell and others point to illegal pay-to-play practices<\/a> as additional reasons\u00a0to reject A-B InBev and the breweries\u00a0they own.<\/p>\n

\"\"<\/a>
Screenshot from 10 News<\/figcaption><\/figure>\n

10 Barrel co-founder Garrett Wales provided this statement to 10 News regarding the controversy: “While we really appreciate these efforts increasing the awareness of the opening of the pub, it\u2019s a shame these folks aren’t putting their time and money into more important civil causes and helping those truly in need. With that, we\u2019ll be pouring some great beers on\u00a0May 27th\u00a0and hope many new friends come join us.”<\/p>\n

And in\u00a0a cheeky tweet<\/a>, 10 Barrel referenced the aerial banner, saying,\u00a0“We’re matching every $ raised for this campaign and giving it to @SDHungerCo & @SD_Coastkeeper. Lemonade anyone? ;)”<\/p>\n

\"\"<\/a>
Via Twitter @10BarrelBrewing<\/figcaption><\/figure>\n

The responses incensed Esparza, who has shunned\u00a0Anheuser-Busch and their stable of acquired breweries from participation at his events. “What they said was just another slap in the face of the local beer community,” he told West Coaster<\/em>. “They’re acting like our local breweries haven’t been giving to charities for years, decades even. This just shows me how ignorant they are.”<\/p>\n

—<\/p>\n

Further Reading:<\/em><\/p>\n

– San Diego Reader’s<\/em> report<\/a> on 10 Barrel Brewing San Diego, which includes\u00a0some interesting twists: 10 Barrel’s founders aren’t listed on the brewing license, but “Anheuser-Busch, LLC” is, along with new Bud Light VP Andy Goeler. Also, 10 Barrel will operate a 20-barrel brewhouse.<\/p>\n

– Paste Magazine’s<\/em> recent breakdown<\/a> of the “BS Arguments of Craft Beer Sell-Outs” which is reminiscent of Modern Times’ blog post<\/a> “What ‘Selling Out’ Is Actually About” published in September. Market Watch<\/a><\/em> takes a markedly different perspective with \u201cOpinion:\u00a0Anheuser-Busch buys its 10th craft brewery, and the stigma of selling out wears off\u201d<\/p>\n

– Good Beer Hunting’s<\/em> in-depth article\u00a0“Watch the Hands, Not the Cards – The Magic of Megabrew”<\/a>… although you can’t read that post if you follow “The Cut Off”<\/a> list proposed by WeAreBrewStuds.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Many San Diegans aren’t happy that Anheuser-Busch InBev-funded 10 Barrel Brewing Company will soon open in the East Village, and the war of words has intensified\u00a0in recent weeks. A “San Diego Beer Fan” — now identified as Robert Esparza, a local beer festival organizer — came up with the idea to fly a banner reading […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"entry","8":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-4tJ","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=17219"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/17219\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=17219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=17219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=17219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}