{"id":16342,"date":"2017-02-07T08:00:01","date_gmt":"2017-02-07T16:00:01","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=16342"},"modified":"2017-02-09T10:55:18","modified_gmt":"2017-02-09T18:55:18","slug":"sr76-beer-works-unique-brewery-model","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2017\/02\/07\/sr76-beer-works-unique-brewery-model\/","title":{"rendered":"SR76’s unique brewery model"},"content":{"rendered":"

\"\"<\/a>Brian Scott<\/strong> is living a brewer\u2019s dream. After a lengthy career including stints at Firehouse Brewing Co.<\/strong>, Mission Brewery <\/strong><\/a>and Karl Strauss Brewing Co.<\/strong><\/a>, he is calling the shots as the head of SR76<\/strong><\/a>. That brewing interest\u00a0is owned by the economic development arm of the Rincon Band of Luiseno Indians<\/strong> and installed within the master-structure of Harrah\u2019s Southern California Resort<\/strong><\/a> (777 Harrah\u2019s Rincon Way, Valley Center)<\/em>. It\u2019s the first brewery of its kind in the county and, given its business efficiencies, Scott and his associates see it as a duplicatable model, both locally and abroad.<\/p>\n

From a brewing perspective, Scott cites numerous advantages at his inland North County anomaly. Chief among them is having his biggest customer\u2014the resort\u2014right next door. Rather than distribute product across or outside San Diego County, Scott can focus all of his attention on close-knit colleagues, meaning he can maintain first-hand quality control regarding beers and the lines they are dispensed through, and help the resort trouble-shoot and repair any problems that come about. SR76\u2019s beers are available at the resort\u2019s family of bars and restaurants, which go through enough kegs that there is currently no need to explore selling product to outside accounts. Additionally, the resort selecting the beers that fill out the rest of its taps and fridges, allows for control of competing brands.<\/p>\n

\"\"<\/a>Even so, Scott is not looking to go head-to-head with big boys like Ballast Point, Stone or Green Flash. He doesn\u2019t even brew an IPA. Instead, he\u2019s aiming for approachability and producing a line of session beers that will be compatible with the tastes of the resort\u2019s diverse\u2014and largely new-to-craft\u2014clientele. The way he sees it, having his beers predominantly featured at a resort with the size and scope of Harrah\u2019s allows him to touch tons of people other craft breweries have little or no access to, so he doesn\u2019t want to lose them with massive bitterness, big-alcohol or outlandish adjuncts. As such, SR76\u2019s current quartet of core beers consists of a German-style wheat beer featuring traditional notes of banana and clove, a light-bodied K\u00f6lsch, and pale ale built to scratch the IPA itch care of Mosaic hops and 70 IBUs (international bittering units). His most avant-garde offering might actually be the best shot at converting oenophiles and the beer-averse. Dubbed Supul (translating to \u201cone\u201d, signifying it being the first beer brewed by SR76), it\u2019s a sub-4% alcohol-by-volume saison that, with floral notes of violet, lavender and honeysuckle, comes across like the ale-equivalent of viognier. The body of this beer, as well as that of the wheat and K\u00f6lsch, is thin by traditional standards, but that may be advantageous once temperatures reach the extremes that are the norm during Valley Center summers.<\/p>\n

\"\"<\/a>
SR76’s tasting room at Harrah’s Southern California Resort<\/figcaption><\/figure>\n

SR76\u2019s tasting room is in a separate ground-floor structure across from the hotel\u2019s main entrance. A condition of the business\u2019 manufacturing license dictates that it can\u2019t be connected to Harrah\u2019s, but Scott sees advantages there, as well, stating that it renders his sampling space as an \u201coasis\u201d of sorts. While the casino and hotel pool-area are typically high-energy, loud and even a bit raucous (particularly during the sunny season), SR76 is lounge-like with its bevy of comfortable seating options and lack of gaming or TVs. Most of the customers who venture there are looking for beer, a break or both. Like most local tasting rooms, beers are sold below at-large prices, which was important to Scott, who wants a visit to the source to be as authentic as any other. The smell of steeping grains on brew-days really helps hammer that home. Another bonus: guests are allowed to bring food in from the resort\u2019s plethora of dining spots.<\/p>\n

A prime reason the tribe opted to get into the brewing business was to be able to spotlight San Diego\u2019s brewing culture while keeping beer-seekers on property. Harrah\u2019s has historically been a key supporter of the San Diego Brewers Guild<\/strong><\/a> by sponsoring the Rhythm and Brews Music and Craft Beer Festival, and putting on its own Hop Heads and Dreads Craft Beer and Reggae Festival. By constructing a brewery, the resort now has increased ability to put on large-scale events, and they are exploring ways in which to do so.<\/p>\n

Thus far, SR76 is performing to tribal expectations, albeit during the slow-season for tourism and beer-consumption. Time and data collected during peak months will tell the true tale, but if the operation is successful, the SR76 team sees this as a model that can be duplicated at resorts throughout Southern California and beyond\u2014citing Northern California, Arizona, Oklahoma and North Carolina as potential regions for on-property brewery infusion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brian Scott is living a brewer\u2019s dream. After a lengthy career including stints at Firehouse Brewing Co., Mission Brewery and Karl Strauss Brewing Co., he is calling the shots as the head of SR76. That brewing interest\u00a0is owned by the economic development arm of the Rincon Band of Luiseno Indians and installed within the master-structure […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[367,368,369,1],"tags":[1353,376,442,1142,391,3225,3576,3221,3079,2483,1010,79,49,3578,333,2604,2052,3577,2610,3579,46,1439,189,1989,3239,3216,2508,1637],"class_list":{"0":"post-16342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-beer-events","7":"category-beer-news","8":"category-beer-styles","9":"category-san-diego-beer-beverage-news","10":"tag-sdbeer","11":"tag-beer","12":"tag-brandon-hernandez","13":"tag-brian-scott","14":"tag-craftbeer","15":"tag-firehouse-brewing","16":"tag-harrahs-rincon-way","17":"tag-harrahs-southern-california","18":"tag-hop-heads-and-dreads","19":"tag-indiebeer","20":"tag-ipa","21":"tag-karl-strauss","22":"tag-kolsch","23":"tag-luiseno-idians","24":"tag-mission-brewery","25":"tag-mosaic-hops","26":"tag-pale-ale","27":"tag-reggae","28":"tag-rhythm-and-brews","29":"tag-rincon-band-of-indians","30":"tag-saison","31":"tag-san-diego","32":"tag-san-diego-brewers-guild","33":"tag-socal","34":"tag-sr76-beer","35":"tag-state-route-76","36":"tag-valley-center","37":"tag-west-coaster","38":"entry","39":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-4fA","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/16342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=16342"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/16342\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=16342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=16342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=16342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}