{"id":14832,"date":"2016-09-20T08:00:49","date_gmt":"2016-09-20T15:00:49","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=14832"},"modified":"2016-09-18T10:42:23","modified_gmt":"2016-09-18T17:42:23","slug":"urge-common-house-settling-in-san-marcos","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2016\/09\/20\/urge-common-house-settling-in-san-marcos\/","title":{"rendered":"Urge Common House settling in San Marcos"},"content":{"rendered":"

\"urgecommonhouse_02\"<\/a>Back in 2013, I reported the trio behind Urge Gastropub <\/strong><\/a>and Brothers Provisions<\/strong><\/a> was looking to build an ambitious combination brewpub, bottle-shop and bowling alley in the shell of a former gym in inland North County. That project-site fell through, and the group eventually installed a smaller brewpub concept similar to the original Urge in Oceanside. It has been a hit since its debut late last year, but even so, ownership never ditched that bowling-alley concept. In fact, even in the midst of the busiest span of their business’ lifespan, they managed to secure a space in which to make that multi-faceted project happen. As a result, Urge Common House <\/strong>is under construction and set to become a reality by March of 2017.<\/p>\n

The original project was slated for Vista, but Urge Common House will be located at 255 Redel Road <\/strong>in the neighboring municipality of San Marcos. But that\u2019s about the only big change in the project. The original site was 22,000-square-feet, and the new spot, located across the street from the north end of California State University, San Marcos, is 21,000-square-feet. Urge\u2019s ownership team was contacted by a developer who read about the original \u201cUrge: Craft Alley\u201d project and found merit in it. Urge Common House will be part of an all-in-one live-and-play development called North City<\/strong><\/a>.<\/p>\n

\"A<\/a>
A peek inside the Urge Common House construction-site<\/figcaption><\/figure>\n

The restaurant component of Urge Common House will seat 450 and include three bars. Like the existing Urge locations, high-end gastropub fare will be the name-of-the-game, eats-wise, and roughly three-fourths of the menu will include dishes culled from Urge’s existing restaurants. The venue will include three bars, as well, and certain vantage points will offer a view of the 15-barrel Premiere Stainless brewery that will be installed and result in increased production and cellaring capacity for Urge\u2019s in-house brewing operation, Mason Ale Works<\/strong><\/a>. The annual projected barrelage for the facility is 5,000 barrels. This is particularly important in that it ups the amount of canned-beer the company can get out into the market. Construction of this new business will also allow for expansion of the company\u2019s beer barrel-aging program, \u201cMason Snale Works\u201d.<\/p>\n

\"urgecommonhouse_01\"<\/a>In addition to the interior space, there will be outdoor common areas that expand overall consumer-capacity, but the real action will take place in and near an octet of PBA (Professional Bowlers Association)-approved bowling lanes as well as something that wasn\u2019t included in the Craft Alley concept, a pair of crushed-oyster bocce ball courts. Other adult-sized kids\u2019 games such as Jenga and Connect Four will provide added options in the patio area. There will also be a private-dining area capable of seating up to 50 diners.<\/p>\n

\"A<\/a>
A rendering of San Marcos’ North City development bordering the north-end of CSUSM<\/figcaption><\/figure>\n

On the beverage-side, in addition to Mason Ale Works beers, Urge Common House will offer beers from other craft breweries with a bent toward locally produced ales and lagers. A full cocktail list will also be available, with an emphasis on White Russian-like drinks at one bar designated especially for this niche tipple within the restaurant.<\/p>\n

Back at sister-business, Brothers Provisions in Rancho Bernardo, another project, Mason Coffee Works<\/strong>, is coming along nicely. The company is currently working with a number of San Diego roasters to select a custom house-espresso, and plans to offer daily pour-overs and other single-origin coffees from local roasters from its recently expanded deli and bottle-shop hybrid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 2013, I reported the trio behind Urge Gastropub and Brothers Provisions was looking to build an ambitious combination brewpub, bottle-shop and bowling alley in the shell of a former gym in inland North County. That project-site fell through, and the group eventually installed a smaller brewpub concept similar to the original Urge in […]<\/p>\n","protected":false},"author":7,"featured_media":14840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[1353,376,3177,3176,442,1493,3179,391,1872,2483,2317,3172,3173,3178,475,3175,1093,3174,1439,131,3171,323,44,1637],"class_list":{"0":"post-14832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-san-diego-beer-beverage-news","9":"tag-sdbeer","10":"tag-beer","11":"tag-bocce","12":"tag-bowling","13":"tag-brandon-hernandez","14":"tag-brothers-provisions","15":"tag-craft-alley","16":"tag-craftbeer","17":"tag-csu-san-marcos","18":"tag-indiebeer","19":"tag-mason-ale-works","20":"tag-mason-coffee-works","21":"tag-mason-snale-works","22":"tag-north-city","23":"tag-oceanside","24":"tag-pba","25":"tag-rancho-bernardo","26":"tag-redel-road","27":"tag-san-diego","28":"tag-san-marcos","29":"tag-urge-common-house","30":"tag-urge-gastropub","31":"tag-vista","32":"tag-west-coaster","33":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/09\/urgecommonhouse_02.jpg?fit=400%2C400&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-3Re","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/14832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=14832"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/14832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/14840"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=14832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=14832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=14832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}