{"id":14551,"date":"2016-08-16T08:00:52","date_gmt":"2016-08-16T15:00:52","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=14551"},"modified":"2016-08-16T11:27:18","modified_gmt":"2016-08-16T18:27:18","slug":"littles-going-big-bear-route-with-bear-roots-brewing","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2016\/08\/16\/littles-going-big-bear-route-with-bear-roots-brewing\/","title":{"rendered":"Littles going big bear route with Bear Roots Brewing"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-14552\" src=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?resize=200%2C200&#038;ssl=1\" alt=\"bearroots_A\" width=\"200\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?resize=144%2C144&amp;ssl=1 144w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>When we first met <strong>Terry and Page Little<\/strong>, they were installing a nano-brewery into their business, Vista&#8217;s<strong> Home Brew Supply<\/strong>. They weren\u2019t the first to do so (ever heard of a wee operation called <a href=\"http:\/\/www.ballastpoint.com\/home-brew-mart\"><strong>Home Brew Mart <\/strong><\/a>which spawned the <em>fairly sizeable<\/em> billion-dollar <a href=\"http:\/\/www.ballastpoint.com\"><strong>Ballast Point Brewery &amp; Spirits<\/strong><\/a>?), but of the recent crop of suppliers-turned-manufacturers\u2014including <a href=\"http:\/\/www.thehomebrewersd.com\"><strong>The Home Brewer<\/strong><\/a>\u2019s <a href=\"http:\/\/www.homebrewingco.com\"><strong>Home Brewing Company<\/strong><\/a> and <a href=\"http:\/\/www.carlsbadbrewsupply.com\"><strong>Carlsbad Brew Supply<\/strong><\/a>\u2019s <a href=\"http:\/\/www.guadalupebrewery.com\"><strong>Guadalupe Brewery<\/strong><\/a>\u2014their\u00a0<a href=\"http:\/\/www.bearrootsbrewing.com\"><strong>Bear Roots Brewing Company<\/strong> <\/a>has gained the most and fastest traction with customers. As previously reported, it\u2019s inspired the Littles to think bigger, enough that they have made the concrete decision to expand their brewery. Now, all they have to do is decide <em>how <\/em>they want to go about doing that.<\/p>\n<p>The Littles are mulling two options. The first would see them assembling a three-barrel system in their current building on Santa Fe Avenue near Vista\u2019s Old Town area. It would also entail implementation of a program called \u201cbrewing success and changing the culture\u201d, which would involve corporate and small-business teams coming to Bear Roots for private brewing sessions. A team-building exercise of sorts, with participants being taught about brewing; everything from logistics to ingredients to processes and even marketing of the finished product. The Littles foresee release-parties for beers produced via this program, wherein program participants reassemble with friends and family to taste the fruits of their brew-day. While there is a brew-it-yourself operation called <a href=\"http:\/\/www.citizenbrewers.com\"><strong>Citizen Brewers<\/strong><\/a> in Grantville, this would be the only local production operation offering such an experience.<\/p>\n<p>Option-number-two would involve the Littles moving the brewery off-site to a larger production-geared facility that would house a 10- or 15-barrel brewhouse. This would include construction of a small tasting room and the ability to distribute Bear Roots beers into the market. The homebrew store would continue to operate as it currently does were this plan to be enacted. Should they go this route and the operation prove successful, the Littles would aim to open a larger tasting room and brewery \u201ctraining center\u201d in adjacent business suites that would include a \u201cvery interactive\u201d homebrew store.<\/p>\n<p>Aside from production, the Littles site a strong desire to share their passion for craft-beer with as many people as possible, hence the team-building and educational endeavors built into both of their plans. Terry has professional background in business and team management from the day-job he will be walking away from to go all-in with Bear Roots. The Littles estimate having their expansion plans completed by October. Timing on debut of the next phase of their business will depend on which direction they go at this meaningful fork in the road.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we first met Terry and Page Little, they were installing a nano-brewery into their business, Vista&#8217;s Home Brew Supply. They weren\u2019t the first to do so (ever heard of a wee operation called Home Brew Mart which spawned the fairly sizeable billion-dollar Ballast Point Brewery &amp; Spirits?), but of the recent crop of suppliers-turned-manufacturers\u2014including [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,287,1],"tags":[1353,52,2086,376,442,668,1821,1502,391,1462,143,2085,3053,1098,2483,3052,1504,18,15,3051,1439,3050,3054,2855,600,44,1637],"class_list":{"0":"post-14551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beer-news","8":"category-homebrewing","9":"category-san-diego-beer-beverage-news","10":"tag-sdbeer","11":"tag-ballast-point","12":"tag-bear-roots","13":"tag-beer","14":"tag-brandon-hernandez","15":"tag-carlsbad","16":"tag-carlsbad-brew-supply","17":"tag-citizen-brewers","18":"tag-craftbeer","19":"tag-grantville","20":"tag-home-brew-mart","21":"tag-home-brew-supply","22":"tag-home-brewing-company","23":"tag-homebrew","24":"tag-indiebeer","25":"tag-linda-vista","26":"tag-mission-valley","27":"tag-nanobrewery","28":"tag-north-park","29":"tag-page-little","30":"tag-san-diego","31":"tag-santa-fe-ave","32":"tag-team-building","33":"tag-terry-little","34":"tag-the-homebrewer","35":"tag-vista","36":"tag-west-coaster","37":"entry"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/08\/bearroots_A.png?fit=200%2C200&ssl=1","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-3MH","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/14551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=14551"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/14551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media\/14552"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=14551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=14551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=14551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}