{"id":12781,"date":"2016-01-27T08:00:42","date_gmt":"2016-01-27T16:00:42","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=12781"},"modified":"2016-01-27T10:31:03","modified_gmt":"2016-01-27T18:31:03","slug":"ab-inbev-aims-to-open-downtown-brewpub","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2016\/01\/27\/ab-inbev-aims-to-open-downtown-brewpub\/","title":{"rendered":"AB-InBev aims to open downtown brewpub"},"content":{"rendered":"<hr \/>\n<p><strong><a href=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/01\/10barrel_logo.png?ssl=1\" rel=\"attachment wp-att-12782\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-12782\" src=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2016\/01\/10barrel_logo.png?resize=190%2C265&#038;ssl=1\" alt=\"10barrel_logo\" width=\"190\" height=\"265\" \/><\/a>10 Barrel Brewing <\/strong>has sent an application to the City of San Diego to expand an existing structure in the East Village into a brewpub. And I say, that\u2019s a great idea\u2026in 2014 before that Bend, Oregon-based business sold out to <strong>AB-InBev<\/strong>. As it stands now\u2014with 10 Barrel a crucial link in the chain of acquired craft brands stretching from <strong>Elysian Brewing<\/strong> in Seattle, Washington to <strong>Golden Road Brewing<\/strong> in Los Angeles and east to Arizona\u2019s <strong>Four Peaks Craft Brewery<\/strong>, Colorado\u2019s <strong>Breckenridge Brewery<\/strong> and anchor 2011 acquisition, Chicago\u2019s <strong>Goose Island Beer Company<\/strong>\u2014it\u2019s simply the latest bit of negative news I have to report to a legion of artisanal beer fans growing increasingly tired of Big Beer\u2019s recent rash of tactics to diminish the market-share owned by real, independent craft breweries.<\/p>\n<p>Many will simply say, \u201cWho cares?\u201d Those of that sentiment understand that 10 Barrel, a brewery that made good and interesting beers (and likely still does, though I won\u2019t be drinking any of them), is not what it once was. The interest has devolved from a member of the craft brewing community into a pawn to be positioned against it, and AB-InBev is attempting to advance that pawn right into the heart of the urban action in what is arguably the country\u2019s craft-beer capital. Into a 10,450-square-foot structure at <strong>1501 E Street<\/strong>, to be exact. That\u2019s a block north of Makers Quarter. Looking for an even more familiar landmark with which to orient? Try this one. It\u2019s a block west of <a href=\"http:\/\/www.monkeypawbrewing.com\" target=\"_blank\"><strong>Monkey Paw Pub and Brewery<\/strong><\/a>, one of the most fiercely independent and vocally anti-Big Beer establishments in San Diego County. That should make for good drama, but after sellouts by local companies <strong>Saint Archer Brewery<\/strong> and <strong>Ballast Point Brewing and Spirits<\/strong> in 2015, Big Beer-inspired drama is the last thing San Diego imbibers need\u2026or want right now.<\/p>\n<p>Downtown San Diego\u2014an area where as much if not more money comes in via tourists as locals\u2014certainly makes for an attractive project site. Should 10 Barrel\u2019s brewpub go in, most who visit it will simply assume it\u2019s a local business. In all honesty, the majority of its patrons won\u2019t concern themselves with something so trivial and inconsequential. With plenty of financial wherewithal behind it, the place will surely look fantastic and be highly marketed. And beyond the East Village, the beers brewed at 10 Barrel\u2019s brewpub will almost surely find their way into distribution to the network of bars and restaurants where AB-InBev products are served, further chipping away at that oh-so-precious market-share Big Beer so doggedly covets.<\/p>\n<p>At the end of 2015, I expressed <a href=\"https:\/\/archives.csusm.edu\/westcoastersd\/2015\/12\/17\/2015-recap-beers-future\/\" target=\"_blank\"><strong>the sincere hope<\/strong><\/a> that I\u2019d spend more time writing about craft beer and less time discussing the <em>business <\/em>of beer, yet less than a month into the New Year, here we are. But such is the nature of business and, like it or not, craft beer is officially big business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Barrel Brewing has sent an application to the City of San Diego to expand an existing structure in the East Village into a brewpub. And I say, that\u2019s a great idea\u2026in 2014 before that Bend, Oregon-based business sold out to AB-InBev. As it stands now\u2014with 10 Barrel a crucial link in the chain of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[1353,2434,2432,52,376,442,2436,1447,877,390,104,1212,2435,2437,1047,395,2433,451,1272,2438,1577,875,1439,1637],"class_list":{"0":"post-12781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-beer-news","7":"category-san-diego-beer-beverage-news","8":"tag-sdbeer","9":"tag-10-barrel","10":"tag-anheuser","11":"tag-ballast-point","12":"tag-beer","13":"tag-brandon-hernandez","14":"tag-breckenridge","15":"tag-brewpub","16":"tag-california","17":"tag-craft-beer","18":"tag-downtown","19":"tag-east-village","20":"tag-elysian","21":"tag-four-peaks","22":"tag-golden-road","23":"tag-goose-island","24":"tag-inbev","25":"tag-monkey-paw","26":"tag-oregon","27":"tag-pdx","28":"tag-portland","29":"tag-saint-archer","30":"tag-san-diego","31":"tag-west-coaster","32":"entry","33":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-3k9","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/12781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=12781"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/12781\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=12781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=12781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=12781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}