{"id":12342,"date":"2015-11-23T09:25:56","date_gmt":"2015-11-23T17:25:56","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=12342"},"modified":"2015-11-23T09:25:56","modified_gmt":"2015-11-23T17:25:56","slug":"honoring-vets-a-beer-week-highlight","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2015\/11\/23\/honoring-vets-a-beer-week-highlight\/","title":{"rendered":"Honoring Vets a Beer Week Highlight"},"content":{"rendered":"<p>During\u00a0Beer Week in San Diego, it\u2019s no surprise that Churchill\u2019s Pub &amp; Grille in San Marcos is standing room only on a Wednesday night. But there\u2019s one table on the back patio that stayed empty all night.<\/p>\n<p>The Missing Man Table, common in military mess halls and Navy ships, pays homage to POWs and those who have gone missing in action. It was at Churchill\u2019s on Veterans Day as part of the \u201cHoist,\u201d a grass-roots event that honors men and women who have served in the U.S. military.<\/p>\n<p>San Diego Brewers Guild president Kevin Hopkins and his close friend, Steve Cates, started the Hoist a decade ago and it has since taken on a life of its own, attracting close to 100 people. It\u2019s held at Churchill\u2019s each Memorial Day and Veterans Day.<\/p>\n<figure id=\"attachment_12344\" aria-describedby=\"caption-attachment-12344\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-12344 size-full\" src=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender-1.jpg?resize=640%2C408&#038;ssl=1\" alt=\"FullSizeRender (1)\" width=\"640\" height=\"408\" srcset=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender-1.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender-1.jpg?resize=300%2C191&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-12344\" class=\"wp-caption-text\">The Hoist at Churchill&#8217;s Pub &amp; Grille<\/figcaption><\/figure>\n<p>\u201cIt\u2019s just about recognizing that freedom isn\u2019t free and everything that we enjoy about our country, a price has been paid for it and continues to be paid for,\u201d said Hopkins, the chief branding officer at Mother Earth Brew Co. in Vista. \u201cAnd we must honor it and remember it.\u201d<\/p>\n<p>The idea for the Hoist actually came on Veterans Day in 2005 when Hopkins and Cates were hiking near Jacumba on the Goat Canyon Trestle. After their hike they stopped at a small hotel bar when someone approached them to ask if they were veterans. They are (Hopkins served in the Air Force and the National Security Administration and Cates was a submariner in the Navy), and soon everyone in the bar started buying them beers to pay tribute to their military service.<\/p>\n<p>They were bought so many beers in fact they actually had to sneak out of the place.<\/p>\n<p>\u201cThey were just lining them up,\u201d Hopkins recalled with a laugh. \u201cThere was no way we could have drank all the beers they bought us.&#8221;\u00a0They were humbled by the gesture and inspired to pay it forward themselves.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12345\" src=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender.jpg?resize=207%2C300&#038;ssl=1\" alt=\"FullSizeRender\" width=\"207\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender.jpg?resize=207%2C300&amp;ssl=1 207w, https:\/\/i0.wp.com\/archives.csusm.edu\/westcoastersd\/wp-content\/uploads\/2015\/11\/FullSizeRender.jpg?w=442&amp;ssl=1 442w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a>The Hoist started more informally with a handful of friends at family. Now there\u2019s a formal presentation, starting with the Pledge of Allegiance, the singing of the National Anthem, the honoring of veterans in attendance, and a guest speaker. Last year, Jack Ensch, a retired Navy captain and former Vietnam prisoner of war, was a special guest. Adam Avery, founder of Avery Brewing Company, attended last year.<\/p>\n<p>Hopkins and Cates have also brought in their friend, Adam Brice, a former master gunnery sergeant in the Marines, to help organize the event.<\/p>\n<p>After the formalities, people may stay for hours to share their stories. And if they don\u2019t stay late, they come early. The Veterans Day event officially was supposed to start at 5:45 p.m., but the first guests started arriving more than three hours before.<\/p>\n<p>\u201cPeople come early because they want to be a part of it and enjoy the camaraderie,\u201d Cates said. \u201cThis thing has grown on its own. We were joking that one year we won\u2019t even show up. And we know that it would still happen without us because people just want to be a part of it. It\u2019s great to see that excitement from everyone, whether you\u2019re military, family of military or know someone in the military.\u201d<\/p>\n<p>Although The Hoist is not an official Beer Week event, it certainly feels like one as countless pints are raised to pay tribute. It\u2019s growing to a point where there\u2019s talk of expanding it to Pearl Harbor Day.<\/p>\n<p>\u201cIt\u2019s organic, it\u2019s been a real grassroots effort,\u201d Hopkins said. \u201cIt\u2019s just a safe environment for veterans who have sacrificed or anyone to take a moment to share.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During\u00a0Beer Week in San Diego, it\u2019s no surprise that Churchill\u2019s Pub &amp; Grille in San Marcos is standing room only on a Wednesday night. But there\u2019s one table on the back patio that stayed empty all night. The Missing Man Table, common in military mess halls and Navy ships, pays homage to POWs and those [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-san-diego-beer-beverage-news","7":"entry","8":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-3d4","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/12342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=12342"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/12342\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=12342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=12342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=12342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}