{"id":11106,"date":"2015-06-17T08:00:59","date_gmt":"2015-06-17T15:00:59","guid":{"rendered":"https:\/\/archives.csusm.edu\/westcoastersd\/?p=11106"},"modified":"2015-06-17T11:01:10","modified_gmt":"2015-06-17T18:01:10","slug":"alesmith-observation-room","status":"publish","type":"post","link":"https:\/\/archives.csusm.edu\/westcoastersd\/2015\/06\/17\/alesmith-observation-room\/","title":{"rendered":"AleSmith\u2019s temporary Observation Room"},"content":{"rendered":"
\"The<\/a>
The interior of the Observation Room, AleSmith’s temporary tasting space at its new, much larger brewing facility<\/figcaption><\/figure>\n

We\u2019re moving into a huge, state-of-the-art, expensive facility. You know what we ought to do? Build a really nice-looking tasting room that we can use for a few months, then completely tear down when the real one\u2019s ready.<\/em><\/p>\n

I doubt this was exactly <\/em>how the conceptual conversation for AleSmith Brewing Company<\/strong><\/a>\u2019s (9990 Empire Street\/AleSmith Court, Miramar)<\/em> new Observation Room <\/strong>went, but this is the plan they\u2019re going with. In the midst of a move from a 20,000-square-foot collection of small business suites to a single building offering more than 100,000-square-feet, AleSmith has moved most of its operation to the newer location. All of the beer is being brewed there and all of the employees, save for tasting room personnel at the original location, have been transferred over while their former home base is converted for use by Denmark\u2019s Mikkeller<\/a> <\/strong>as part of an upcoming partnership with AleSmith.<\/p>\n

So great was the desire of the AleSmith crew to let fans in on the goings-on at their new facility, that they spent more than a month constructing a tasting room located just beyond the building\u2019s front door. Roughly 1,000-square-feet, the space is simple, but clean and contemporarily stylish. The color palate stays true to AleSmith\u2019s gunmetal and burnt orange motif, while a long steel bar-top supported by used oak barrels drives home the craftsmanship thematic. (If that doesn\u2019t do it for you, there\u2019s an anvil at the end of the bar.) Used cooperage has also been converted to belly bars.<\/p>\n

\"observationroom_02\"<\/a>The entire space is reminiscent of the original tasting room (following its facelift a few years ago), especially with all of AleSmith\u2019s core beers on tap. Those brews (plus the company\u2019s recently released Barrel-Aged Wee Heavy Scotch Ale) are being dispensed from kegerators that will likely find a home on the mezzanine level of the eventual tasting room once the Observation Room is demolished. That\u2019s right\u2026demolished. As nice as it is, this space is only temporary, a point driven home by artist\u2019s renderings of the future tasting room and \u201cTony Gwynn Pavilion\u201d as well as a painting of AleSmith\u2019s logo accompanied by the words \u201cfuture home of\u201d directly above the bar.<\/p>\n

Affording customers a more in-depth view of the progress being made at the site is a large, wall-mounted flat-screen television running a loop of video taken of new equipment in action juxtaposed by photos from the company\u2019s first two decades in business. Eventually, they hope to have a live feed of the construction piped in, but even in its current state, the Observation Room comes across as a heartfelt gift to the people who have gotten AleSmith to this point in its evolution.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re moving into a huge, state-of-the-art, expensive facility. You know what we ought to do? Build a really nice-looking tasting room that we can use for a few months, then completely tear down when the real one\u2019s ready. I doubt this was exactly how the conceptual conversation for AleSmith Brewing Company\u2019s (9990 Empire Street\/AleSmith Court, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[368,1],"tags":[865,376,1436,390,1614,1349,880,1615,38,1441,1616],"class_list":{"0":"post-11106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-beer-news","7":"category-san-diego-beer-beverage-news","8":"tag-alesmith","9":"tag-beer","10":"tag-beeramar","11":"tag-craft-beer","12":"tag-craftbeer-sdbeer-san-diego","13":"tag-mikkeller","14":"tag-miramar","15":"tag-observation-room","16":"tag-peter-zien","17":"tag-tony-gwynn","18":"tag-wee-heavy","19":"entry","20":"has-post-thumbnail"},"jetpack_featured_media_url":"","wps_subtitle":"","jetpack_shortlink":"https:\/\/wp.me\/pdtr4y-2T8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/11106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/comments?post=11106"}],"version-history":[{"count":0,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/posts\/11106\/revisions"}],"wp:attachment":[{"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/media?parent=11106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/categories?post=11106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archives.csusm.edu\/westcoastersd\/wp-json\/wp\/v2\/tags?post=11106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}