- New Backyard Beer Pairing series features tropical IPA with tasty taco recipe
- Shoppers asked to post photos to give back to organizations providing relief to communities impacted by COVID-19
WHAT:
Since COVID-19 has put a pause on large gatherings, Barons Market has found a way to bring its popular Backroom Beer Pairing into the homes of its shoppers. The Barons Backyard Beer Pairing series offers an opportunity for beer lovers to take home a featured craft beer expertly paired with ingredients for a delicious Barons recipe – enjoyed with safe social distancing at play.
On the menu for this first Barons Backyard Beer Pairing includes Stone Brewing’s Tiki Escape IPA paired with shrimp tacos and cilantro cotija slaw. The beneficiaries for this summer’s pairing include the San Diego COVID Community Response Fund and the Inland Empire Community Foundation – both of which offer resources to communities and organizations who have been impacted by COVID-19.
HOW IT WORKS:
Customers can head to any of the nine Barons Market locations where the featured beer, ingredients for the recipe, and recipe card for the Barons Backyard Beer Pairing will be on display in the store. After they bring the ingredients home and create their masterpieces, they can then post a picture of their pairing on Instagram using the @baronsmarket and #baronsbackyardbeerpairing. Barons will make a donation on their behalf to the San Diego COVID Community Response Fund or Inland Empire Community Foundation.
WHY:
Prior to COVID-19, Barons transformed the stock rooms and loading docks of its nine store locations into a food and brew speakeasy that donates 100% of the ticket sales to local organizations. With the Barons Backyard Beer Pairing, the Barons team found a safe way to give back to its communities while also honoring the spirit of the Backroom Beer Pairing events that its customers know and love.
“Although we can’t be in person to share craft brews and bites with our neighbors like usual, we hope this Backyard Beer Paring can give people a taste of the Backroom Beer Pairing magic at home,” says Rachel Shemirani, senior vice president of Barons Market. “We encourage everyone to participate on social media so we can give back to two organizations who have really stepped up to offer support to those impacted by COVID-19.”
