Latitude 33 will soon close its Vista taproom, choosing not to renew the lease when it runs out on August 31. The company will continue brewing at Green Flash’s facility in Miramar as part of an “alliance.” (Late last year, Latitude 33 sold the Vista brewing facility adjacent to the taproom to kombucha maker Local Roots.)
Latitude 33 was founded in 2012, and occupied the same site that Green Flash did for the previous 10 years. The company’s full statement is below.
During this time of great turmoil, it is with a heavy heart that we announce our decision not to renew our Vista taproom lease effective August 31st, 2020. We are pretty bummed too, but take solace in knowing we will continue to brew and distribute Latitude 33 throughout Southern California and, entirely because of your ongoing support, you will always be able to find us on tap at your favorite local bars, restaurants, independent liquor stores, and grocery chains. After months of deliberation, we came to the decision that during this time of crisis, it is most important for us to support those local small businesses at critical risk of closure by driving additional revenue through those venues rather than competing with them. As always, we stand in absolute support of our retail partners and we renew our ongoing commitment to their success as our fate has always been shared. We will continue to closely monitor the pandemic and the associated government mandates while doing whatever possible to provide value to our teammates, fans, distribution and retail partners. Again, we thank you for your unwavering loyalty and support. Without you, we wouldn’t exist. We have something very exciting brewing, so stay tuned for a big announcement in the next couple weeks. Thank you for the unwavering love and support! #ch33rs! – Mike Ingram, President