It’s been six weeks since Little Miss Brewing opened the doors to its East Village tasting room. Located at 545 Park Boulevard, it’s the brewery’s third venue, joining its Miramar production facility and satellite tasting room in Normal Heights.
“Our East Village tasting room is doing really well. The other nearby breweries have involved us in collaborations and events, and have been really welcoming,” says owner Jade Malkin. “The tasting room is already profitable and should continue to get better every month. We’ve been offering a daily half-off-all-beer-until-seven deal that has been a huge hit and garnered us a reliable regulars base.”
As reported in September 2017, Little Miss had planned on siting its third location in Ocean Beach. After nearly a year of preparation, including construction, the project was refused the required licensing, forcing ownership to abandon the project and search for a new spot. This was both discouraging and financially staggering.
Operating a multitude of tasting rooms throughout San Diego County was a major component of Little Miss’ business plan from day one. While progress has been slower than its owners would have liked, they are still working toward their original goals, and looking for a site to house a satellite tasting room in La Mesa. Like all of its spin-off venues, it will be outfitted in a design scheme that pays homage to a U.S. Ally country from World War II. According to Malkin, they are leaning toward either Canada or the U.S.S.R. for the eventual La Mesa location.