Rancho Bernardo’s Abnormal Beer (and Wine) Co. may be forced to change their name entirely, after recent legal action taken by Indiana’s 3 Floyds Brewing over that brewery’s “IT’S NOT NORMAL” tagline/trademark. This recent development came as a shock to Abnormal staff, having posted one month ago that the matter was settled:
This afternoon, Abnormal posted the following on Instagram; additional comment by company president and CEO Matt DeLoach follows. 3 Floyds did not immediately return a request for comment.
“We hope that our message came across as non confrontational and that we just want to continue to exist together in this awesome industry.
“The Abnormal trademark actually existed prior with no issues with 3 Floyds, which is why we’ve been so stumped as to why they’re fighting us so much on this. A company out of Singapore I believe owned the Abnormal trademark prior, which eventually expired as they were no longer using it. We applied for it right after and have been met with opposition from 3 Floyds. This opposition then spread to involve our winery mark as well, which is confusing since they do not produce any wine.
“We were at the CPH festival last year with them and had a lot of fun. We actually got a chance to talk to Nick at the Boston festival last year to fill him on what his attorney had filed against us, he seemed really cool about it and told my business partner Elvin that he would handle it and that their attorneys were there to protect them from big beer, and not fight us little guys. We received an email from their attorney after our thank you post to Nick and the communication has with him has ceased entirely. The only option we’ve been given from their attorney is to abandon our trademark.
“In the end, we just want to continue to grow this awesome industry together, not cause drama and unnecessary legal fees on either end of this.”