Brett Gent lived in Linda Vista and passed vaunted recreational supply-store, Home Brew Mart, almost daily. On one such day, he finally turned his steering wheel, pulled into the driveway, entered the store and purchased his first home-brew kit. Ten years after that watershed occasion, he is in the process of opening his own brewery, and its name was inspired by the movie that was playing during his first day using the aforementioned kit—Goodfellas. As he mashed in, boiled and lautered, one word kept getting thrown around via that cinematic classic…wise-guy. As a result, Carlsbad residents can look forward to receiving Wiseguy Brewing Company come the front-end of 2017.
Over the past decade, Gent won numerous awards for his home-brewed ales and lagers, leading him and his father, Tom, to take things to the next level. Wiseguy will be located near the McClellan-Palomar Airport off El Camino Real, and have a tasting room equipped with around 10 taps. Gent likes breweries where visitors have a communally driven experience that allow for the striking up of conversations and friendships, so he plans to lean in that direction with his sampling site. Aesthetically, the team will aim for a beach theme, using imagery from Gent’s brother—a professional photographer—to help convey that.
Wiseguy will have a 10-barrel brewhouse and a cellar consisting of five 20-barrel fermenters. Gent says he is a fan of all styles, but is a card-carrying hop-head. So, there will be a number of India pale ales and other hoppy beers augmented by a pilsner and German classics such as an altbier, doppelbock, schwarzbier, dunkelweizen and more. But don’t expect a Brett beer. Despite the fact it would be his namesake creation, Gent is a purist where beer is concerned, to the point where he also won’t be adding fruits, flora or other adjuncts to his beers.
Above all, Gent wants to create high-quality beer. With this being San Diego County, a hotbed of brewing ingenuity and success, he says he knows there will always be a bigger or better brewery than his, but also states he’s not in this for the money. He says getting into the brewing business is all about his legitimate love for beer, and that his main goal is for people to leave Wiseguy feeling every beer they had was really good.