Miramar’s 32 North Brewing Company recently celebrated its one-year anniversary, and it’s looking like Years Two and Three will be big ones for the young interest. Owner Steve Peterson has accepted the invitation of the Moniker Group to be a tenant business at a collective retail establishment being installed at 2860 Sims Road in Liberty Station later this year. Moniker currently runs an East Village warehouse housing roughly 20 brands manufacturing apparel, furniture, bicycles and a variety of other local products. The new location will be similarly eclectic, serving as home to a lifestyle retail shop curated by Del Mar’s Lone Flag Supply Company, a coffee concept dubbed Moniker Coffee and the 32 North Taproom. The total interior space comes in at 4,200 square feet with 1,200 additional square feet available via an outdoor patio.
No brewing will take place at the Taproom, but in order to sufficiently supply that space with beer, more fermentation vessels will need to be purchased and utilized at 32 North’s brewery. The company is already having trouble fulfilling demand for three of its beers—Landfall Berliner Weisse, Nautical Mile IPA and Pennant Pale Ale. Peterson is excited to increase exposure for 32 North’s beers in general and cites Stone Brewing World Bistro and Gardens – Liberty Station and Modern Times Beer as businesses that has gotten people used to visiting Point Loma for beer. The soon-to-open Liberty Public Market next to the aforementioned Stone also figures to be a great draw among diverse demographic sects.
Peterson expresses zero concerns when asked if he has reservations about having high-profile competition so near (in addition to Stone, an iteration of popular craft beer outlet, Bottlecraft, will be installed within the Liberty Public Market project). 32 North’s brewery is in the heart of Miramar, one of the most brewery-saturated areas of San Diego with major players such as Ballast Point Brewing and Spirits, Green Flash Brewing Company and AleSmith Brewing Company. Peterson says those businesses help to bring in business, as do recommendations from employees of those businesses to their patrons.
Because it fits the model of a collective, Moniker Warehouse will not allow 32 North to maximize its individual branding, but Peterson is enthusiastic about being a productive member of this communal operation, which is currently set to open in January 2016.