This morning in Pacific Beach, the fourth #sdbeer billboard greeted pedestrians and motorists on the intersection of Garnet Avenue and Everts Street. Spearheaded by Beau Schmitt of The Brew Project, these advertisements have recently been updated, now saying 90+ breweries instead of the original 85+.
The first billboard was up from June 23 to July 21 in North Park on the corner of Texas Street and University Avenue. CBS Outdoor, the company paid to install Schmitt’s designs, estimated that 220,000 people saw the sign, which featured The Brew Project, West Coaster, Alpine Beer Company, Hamiltons Tavern, and Mike Hess Brewing.
The second billboard went up July 25 in East Village on the corner of F Street and 15th, facing East for all the traffic getting off the 94 (right in front of Monkey Paw & Maker’s Quarter). Again, it was CBS Outdoor that estimated more than 364,000 pairs of eyes took in the message over its four-week period. The Brew Project, Monkey Paw, Societe, Neighborhood, and AleSmith graced this particular poster.
The third billboard, which just came down, included Culture Brewing, Coronado, The Regal Beagle, 57 Degrees, and The Brew Project, and was displayed to approximately 1.093 million people at the bottom of Mission Hills, on the corner of Pacific Highway and Washington Street.
Now, Amplified Ales, Pizza Port, and TapRoom have been substituted into the image. Be on the lookout for more great ideas coming from The Brew Project.